Here are some ways to win customers outside of Amazon. Drive massive, targeted website traffic: By attracting consumers to your website who may benefit from your products or services, you can connect with your target demographic and convert visitors into buyers. Digital marketing strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing can help you build awareness among your target audience and win customers. An example of a brand doing a great job of driving targeted traffic to their website is REI. According to SimilarWeb, more than 41% of the outdoor retailer’s traffic comes from search.

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While the brand optimizes for keywords and runs product-specific PPC campaigns, it also attracts visitors through affiliates, movies, and blogs all about outdoor adventure and lifestyle. Build an Expert Reputation: An excellent Cyprus Phone Number to differentiate your brand and entice consumers to buy your product is to build authority in your niche. A direct-to-consumer (DTC) brand that has done an impressive job, Casper has an expert reputation for building a competitive advantage. The mattress company has launched an online publication called Van Winkle’s, which discusses all things sleep-related.

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This enables the brand to publish data-driven reports, provide expert reviews. Authoritatively promote its products and write articles based on search queries. Casper recently launched Woolly Magazine, which focuses on health and wellness. Allowing the brand to build authority over a wider subject area. Offer exclusive products and services: By selling items not available anywhere else on the web. Youcan attract online shoppers to buy from your e-commerce store instead of on Amazon. This also eliminates bidding wars with competitors, allowing you to set your own prices. Sephora is an example of a brand that has successfully attracted customers with exclusive products.

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