75% of French people are now equipped with a smartphone. Having a mobile application dedicated to your business can be a real asset for your business. Do you think that setting up a mobile application can be a good solution? Let’s see why and when to develop a mobile application. According to Médiamétrie , the mobile is the n ° 1 screen for connecting to the Internet in France. Applications play a central role since they concentrate 90% of the time spent on smartphones. In this context, more and more brands are creating mobile applications . Thinking of creating one? We tell you why it is useful to develop a mobile application . 6 reasons to develop a mobile application

Position yourself earlier in Liberia Email List purchasing journey If 25% of digital transactions today are carried out on mobile according to the latest Mobile Marketing Barometer , mobile is very often used at the start of the purchasing journey. A study by FEVAD and CSA thus reveals that more than one in two consumers (56%) use their mobile to do research before making a purchase. In certain sectors such as fashion, there is an ROPO (Research Online Purchase Offline) phenomenon : consumers do research online on their mobile phones and then buy in-store. Mobile content thus helps to position itself earlier in the buyer journey .

Creating A Mobile Application Can

This can involve a visualization of the product, a free demonstration, advice or product reviews. Mobile is therefore a customer acquisition tool . It is also a great up-selling and cross-selling tool. Diagram of the buyer’s journey Offer a new experience to its users The multiple possibilities and functions of smartphones and tablets make it possible to offer new experiences to its customers. It is possible to imagine new services based on push notifications, the camera, geolocation, consultation without an internet connection, etc. These services can feed your cross-channel , drive-to-store or other brand strategies . The OUI.


sncf mobile application thus offers to dematerialize its train ticket. By purchasing a ticket via the app, users no longer need to stamp it at the station. The mobile application becomes a transport ticket. Another example of an innovative service is that offered by the Yuka mobile application. It allows users to assess the nutritional quality of consumer products through a simple barcode scan in store. Offering services in push mode is also a way to remember the good memories of its users via a direct communication channel . Mobile is also a tool for customer loyalty . Be careful, however, not to overdo it: if your communication becomes intrusive, users could quickly delete your app.

Be A Good Solution In Your Strategy

Trigger purchases and impulse actions In a mobile environment, users use their phones to meet their immediate needs . Mobile applications promote spontaneous and impulse purchases . A large number of consumers are purchasing items on mobile that they would not have purchased in a store. Amazon thus provides a super fast buy button in its application. Thanks to 1-click ordering, consumers can buy a product in record time, without going through the shopping cart. Other brands are taking similar approaches to encourage impulse buying. The Tommy Hilfiger application, for example, offers to view the brand’s Instagram feed.

It is possible to instantly buy a garment or look presented, thanks to a “buy button”. Strengthen its brand image Developing a mobile application is a good way to strengthen your brand image and differentiate yourself from the competition. Many companies now have a responsive site , which automatically adapts to the size of the screen on which it is viewed. Other brands have mobile sites specially designed for mobile screens, although this format is less and less used. Far fewer companies have an app. With an app, your brand becomes mobile . Your prospects and customers are exposed to your brand on a daily basis. She accompanies them everywhere and throughout the day.

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