Who are the different e-shoppers? Session time, number of page views … These are all elements among others that allow a precise profile of online buyers to be drawn up, opening up the possibility for e-merchants to adjust their offer, to adapt their stores to online, in short to review their web marketing strategies. The conversion rate  is the sinews of war in e-commerce! The goal of e-commerce: to sell of course!

How many transactions are Japan Phone Number List compared to the number of unique visitors arriving on the site? This rate is a key performance indicator (KPI) in e-commerce . To define the actions to be taken to boost the conversion rate, it is important to identify who the users of the site are . E-shoppers have several faces, several profiles. The approach to visitors is therefore different from one profile to another. Who are the profiles of e-buyers today?

How has the COVID-19 health crisis changed the profiles and behaviors of Internet users ? Why take an interest in the profiles of e- shoppers  ? In e-commerce , the subject of Internet user profiles is quickly addressed. Knowing your targets is indeed a good (if not the best) way to personalize your digital offering and therefore improve your conversion rates . E-commerce has become an essential part of companies’ business strategies.

All online buyers do not have the same profile

With the addition of this contact and sales channel, purchasing journeys become more complex . It becomes all the more necessary to define its multichannel strategy to offer a customer experience seamless . We are trying years this article to profile the e- shoppers today. The data we share is generic statistical data.

It is important , in a perspective of improvement or redesign your e-commerce site , to identify features that can be linked are in every industry . Key figures for e-buyers in France 37.4 million French people shop on the internet , or nearly 57% of the French population! With such a pool of e-buyers, we understand better why e-commerce has experienced such a boom in recent years …


Who are the internet users of e-commerce? Mobile purchase Among these Internet users, 32% prefer smartphones and tablets to buy online (ie 12 million consumers). Most of these mobile users are between 25 and 34 years old. 2 out of 3 mobile users who use mobile applications more than websites . More than ever, e-commerce sites must take this browsing trend into account and offer mobile-first- oriented user journeys .

According to a Shopify study , the French e- shopper carries out an average of 33 transactions per year . With an average of € 63 per transaction, the annual expenditure is estimated at € 2,200 for online purchases in France. The seasonality is very strong su r online shopping. Concretely, there are three key periods in e-commerce: the beginning, the middle and the end of the year

And Therefore Do Not Have The Same Habits

Marketing actions like Cyber Monday and Black Friday can help you generate more revenue outside of these times. Today, the disparities are less and less important between the profiles of online buyers. The male / female distribution is fairly homogeneous with 87% of men and 84% of women making their purchases on the web.

This homogeneity is also felt in the age groups of these consumers: 92% of 18 and 24 year olds ; 94% of 25 and 34 year olds ; 92% of 35 and 49 year olds ; 88% of 50 and 64 year olds ; 80% of 65 and over. 16 typical portraits of e-commerce customers In 2015, Content Square carried out a study on the profiles of e-commerce consumers .

The challenge of this study was to move beyond the demographic and analytical scope (average basket, age, profession, etc.) to focus more on the behavior of Internet users. The study revealed the profiles of e-buyers . The Bursar The profile of the econo my rec incpt r e 69% of ac heteurs online . Who are the internet users of e-commerce? The profile of the bursar The thrifty is one of the most frequent buyers  !

It seeks to use promo codes, sort and display products by price. Very Prè s of its budget, its average basket is 25% lower than the average buyer . He also consults his cart page more often to check the amount and add or remove products (4 times on average). Some indicators: Promo code use rate: 2% of thrifty profiles (versus 1.5% for the average buyer) Sorting usage rate in ascending order:

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