It is therefore essential to think about the different aspects of your branding, including your business name, logo and slogan. The most important aspect of branding your business is your logo. A logo is the visual expression of a brand. It’s the first Armenia Email List customers identify and usually the first thing that comes to mind when they think of a business. But not all logos are suitable for all businesses. This is why we find a variety of styles of logos. You can choose any type of logo for your business, but remember that certain styles are associated with specific industries. So what does your company logo say about your brand? We’re going to take a look at some principles of logo psychology and how these relate to branding.

Word-symbols Wordmarks are logos made up of text only. For example, Coca-Cola, Google, Disney, FedEx, and Facebook are all wordmarks. Wordmarks are ideal for just about any type of industry, from tech to retail, travel and foodservice. One thing to keep in mind is that text logos should have a unique aesthetic. Don’t settle for a black and white Times New Roman logo. Look for unique fonts and determine which ones would work best for your industry. For example, modern fonts are better suited for tech companies, while scripts are often more suited to textile and retail companies. Try highlighting a letter using a different color, or using only upper or lower case letters.

 

What Your Logo Style Says About Your Brand

Overall, wordmarks make it easier to identify the business: customers don’t need help remembering the business name (which is the case with pictographic logos). Combined logos With the logos combined you get the butter and the butter money. Not only is your business name on the logo, it is also described or highlighted by an icon. The icon should match the industry in which you operate. For example, if you operate in the landscaping business, consider using a tree, flower, or leaf as an icon for your combination logo. Combination logos are ideal for all businesses operating in the service industry including restaurants, building contractors, real estate agents, and clothing stores. If you go for a combined logo, be careful not to overdo it. It was not easy to introduce too many colors, shapes and fonts into combination logos.

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Stick to three colors, no more, and give pride of place to white space to avoid clutter. Monograms Monograms consist of a single letter or of several letters acting as an acronym. McDonald’s iconic yellow “M” is a monogram, as is Hilton’s “H”. HBO, CNN, H&M, and ESPN are all monograms that serve as an acronym for a fairly long business name. Monograms are more suitable for established businesses. If your small business is just starting out, your customers might not understand the meaning of your logo initials. If you have decided to go for a monogram, we recommend that you reveal your full business name below the initials. When creating your monogram, try to stick to one or two solid colors. Dark colors, like dark green, dark blue, burgundy, and black, will make your monogram stand out from competing logos.

 

Your logo colors and what they say about your brand

We recommend that you work with a graphic designer if you want to incorporate additional elements into the letters of your monogram. The “H” at Hilton Hotels, for example, has a buckle. Pictographic logos Pictographic logos (or pictograms) consist exclusively of an image or a symbol. No word is there. Much like monograms, pictograms are ideal for businesses that are firmly established in their industry or community. Some companies like Starbucks and Twitter got rid of their combined logo as soon as they felt their customers would be able to identify their brand just by their logo. We only recommend going with a monogram if you started with a combined logo. Restaurants, tech companies, travel and leisure companies, and consumer goods companies usually have a logo monogram.

We recommend that you take a look at your current logo icon to see what improvements you could make to it before upgrading to a monogram. Figure out what elements you can simplify and how to add more white space or clean up the lines. Emblems Emblems are logos that contain text enclosed in a perimeter shape. Often, emblems also include small icons, usually geometric shapes, such as circles, stars, triangles or squares. The emblems are ideal for niche market industries, such as the brewing industry, the textile industry, or the outdoor industry. The logo of the United States National Park Service is an excellent example of an emblem. The emblem of each national park is composed of the name of the park and the image of an emblematic site, all enclosed within a geometric border. To create an emblem, start with your business name and icon.

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