What are their needs, their expectations, their frustrations? Knowing your users is a key to the success of your digital project. The “user research” methods are the essential tools to allow you to create efficient, relevant and used services and interfaces! How to conduct research? Which methods to use? Follow our advice. The return on investment (ROI) of UX design is estimated at 100 euros for 1 euro invested ( Forbes ).
This nearly 1,000% ROI Latvia Phone Number List be explained by a combination of factors ranging from lower customer acquisition cost to lower support costs, higher user retention and greater market share. This ROI is all the more important when the user research is well conducted. Indeed, UX Research checks the relevance of an idea before its implementation, corrects anomalies / dysfunctions sufficiently early and helps reduce cognitive biases. The user search is guaranteed a relevant solution tailored to the needs and real uses.
In this article, we explain how to conduct user research, the existing methods and how they can be integrated into your digital project . digital-project What is “user research”? L ‘UX Research (or mark UX French) is in the process of user interface design . It helps to understand the context and to obtain objective information to guide the design. These concrete data are vital in order to avoid taking a wrong turn and to ensure the effectiveness of the system envisaged.
User Research Is Essential. What Is It About ?
The search users is based on two approaches : The quantitative method: they address the “How much” by studying users, trends and uses; Qualitative methods: they analyze the “Why” and the “How” of the interaction focusing on the user’s context, their objectives, their expectations, their behavior and their problems. The quantitative and qualitative approaches are not to be opposed: they are complementary and each have their relevance at different stages of the project.
User research must be carried out throughout the projects: At the beginning, during the analysis of the project; When designing the interfaces to validate the hypotheses; Before uploading; And throughout the life of the product, to optimize it and adapt to user feedback. Quantitative user research Quantitative user research methods include: The poll / questionnaire / survey : it is an efficient, quick tool to reveal sticking points . It can be used upstream of a project to better understand its target (whether it is already a user of your service or not) or to explore the competition.
Downstream, this is a great way to understand the different uses for a given application. The survey has the advantage of being able to collect a large amount of data from highly targeted populations at a relatively low cost. Surveys are easy to implement with tools like Google Form or SurveyMonkey . Be careful, however, of the biases linked to the formalization of the questions which can distort the answers;
Do You Know Who The Users Of Your Website Are?
The statistical analysis of your website : the UX analytics is to analyze the user experience around metrics acquisition, engagement, conversion and loyalty on your site (where do the users, with what type of support, which pages do they consult, which links are the most clicked, …). This information is very useful for optimizing a digital solution. On this subject, you can consult our webinar dedicated to analytical performance. A / B testing or multivariate testing: this involves offering distinct groups of users multiple versions of the same page or item in order to determine which version performs best with consumers.
For these A / B tests, it is necessary to have already fully exploited all the facets of the previous quantitative analysis measurement tools, and also to commit to a long-term approach. Doing A / B tests every now and then doesn’t really make sense; Want to know more about A / B testing? We hosted a webinar on the subject Heat maps or click maps: easy to use with tools like Hotjar or Crazy Egg, these devices allow you to understand where and how your users click and scroll.
It is a simpler derivative of eye-tracking tools which, during user tests, have the function of following the gaze of visitors, the gaze fixation points. The hot zones, those which attract the eyes of the users the most, are thus highlighted (and conversely, you can visualize the zones which attract the eye of the Net surfers the least …); There are many other quantitative analysis tools, we could add open / closed card sorting tools (with online solutions like OptimalSort ). optimalsort Qualitative user research Qualitative user research methods include: