At the same time, Pages Jaunes is setting up a paid website creation service for small and medium-sized businesses, optimized to have local functionality. The last way to ensure an online presence is the creation of a showcase website. The real issue is therefore not whether having a presence on the Internet is possible , but whether this New Zealand Email Database is visible . Local companies often face a problem of disambiguation, it is possible to find a company by the name of “La Trattoria” in Paris, but also in Caen or in Italy. On its search engine, Google has simplified the processing of search results thanks to geolocation by default.
But it went further by allowing Internet users to find the right information and the company to be 100% visible on its name by creating a tool: Google My Business. What is Google My Business? Google My Business is a service provided by Google with the aim of improving the visibility of businesses on its search engine. In short, any brand, community or company is likely to be displayed on the search engine as follows: google my business file The Vannes restaurant Le Coq à l’Ane is present on Google My Business thanks to an insert visible to the right of the results page.
And Seo In All Of This?
Be visible on the search engine but not only. Many Internet users take the time to look on the Internet for information and opinions concerning local businesses, a restaurant or even a sign, as this Google infographic shows . My Business is completely free and the business does not need to have a website to register. It is a real tool for communicating in real time on the activity of your company and allowing local referencing. Oriented for small and medium-sized businesses, My Business is above all “local”. Indeed, after validation of your company, you will be able to modify a dedicated page where you will be able to communicate on your sector of activity, the means of contacting you, your schedules and even receive notices.
My Business services google services The services highlighted by Google. Share information, videos with Youtube and photos on your company through a dedicated page, but also allow a virtual visit of your premises (this feature is chargeable); Communicate about your activity, create a network and allow customers to leave opinions and comments; At a glance, you have a view of the main statistics of your site and your page with Google Analytics (if you have a website); The management of your Ads campaigns via Ads Express; Manage multiple addresses if you have multiple premises. The small downside: for companies offering hotel services, particularly in the reservation of rooms; commercial ads from can automatically be placed on your Google My Business.
How To Benefit From The Service?
In this sense, it may be the subject of unfair competition for companies who rather want Internet users to book directly on their website. To be handled with care. And SEO in all of this? You should know that the presence of your business on Google My Business is a simple and effective way to properly rank your site and ensure ownership of your name on Google. Geolocated research in addition to the My Business service ensures a reliable source of information for the Internet user and a guarantee for the company to come out first in the search results. Your Google My Business listing may include starred reviews from your customers. Indirectly, the reviews allow the prospect to have an idea about your business and allow you to work on your e-reputation .
If you wish to benefit from visibility on Google My Business, the ID Interactive agency takes care of the creation of your My Business page for you. In addition, we provide support for associated services such as Google+. How to benefit from the service? Nothing’s easier ! You just need to register at Enter your company’s postal address, fill in your information and find your way on the Google Maps and start the validation process. id-1024×639 The validation process is a code sent by mail from Google attesting to the location of your business provided initially. In some cases, the code can be obtained instantly over the phone. After validation, your Google My Business page is activated and allows you to fill in additional data now visible to Internet users.