A chatbot as a sales colleague is something we will see more and more often. A digital colleague is not only good for customer service, but also for boosting your sales. Due to the continuous availability, your sales machine will continue to run. The results of a sales chatbot certainly do not lie. Curious how a chatbot can strengthen your sales team and contribute to achieving better results? We are happy to explain how.
Boost your sales
Okay, let’s go all the way back to the beginning. A chatbot was previously mainly used for customer service. A completely different field, so how can a chatbot actually increase sales? Good question! This can actually be done in a surprising number of ways . For example, a chatbot can help when a customer is looking for a specific product or item. The customer asks the question and the chatbot makes suggestions. Suppose a product is out of stock, the chatbot can note the customer’s details and send an email as soon as it is back in stock.
Furthermore, the chatbot can help provide alternatives or even offer an even better product based on the customer’s PR Directors Email Lists wishes (cross-selling and upselling). All ways to give your sales a big boost. And you know what’s best of all? It’s fully automated so you can sit back (just kidding, of course).
The colleague who is always ‘on’
With a chatbot, your company can be reached 24 hours a day. Not only customer service benefits from this, but also marketing and sales. In general, customers often consume outside office hours. When most employees are no longer working. A chatbot can ensure that customers are still served as well as possible. This keeps the sales process running continuously. You can’t just expect your employees to be at work. So for such situations, the use of a chatbot is perfect and your sales will continue for 24 hours.
A little cheeky is allowed
As with any ‘regular’ employee, it is important that your digital employee also breathes and radiates the house style, tone-of-voice and personality of your organization. This creates synergy through all your communication channels and you reduce the distance between people (customer) and machine (chatbot).
We have only talked about a chatbot that is used reactively. But did you know that you can also proactively deploy a chatbot? Even a tad cheeky? And believe it or not, you will see that a proactive chatbot positively influences the number of convers