The slow web movement invites us to rethink our relationship to the Internet. He is not campaigning for total disconnection, but for a more frugal digital life. In this article, we offer you a decryption of the and its main principles. In a context of environmental responsibility, uses are scrutinized and ethics becomes a strong axis, in the digital sector as in other fields.

In addition, the Covid-19 Kuwait Phone Number List our practices and sheds light on this subject with a paradox: digital overconsumption accompanied by a quest for authenticity and sobriety . A growing number of players are thus committed to bringing the to life with an independent ecosystem , far from the digital precept of “ winner takes all” unicorns . At Adimeo, our mission is to support organizations in their digital transformation . As such, issues of the environment , sustainability and energy transition are also at the heart of our concerns. How to achieve a transformation that combines sobriety and efficiency ?

What is the slow web? slow-web-and-slow-foodThe slow web is a concept that is part of the ethical web , that is to say the ethical consequences of using the web. Ethics is in fact becoming an increasingly important issue for technology and innovation. In the same way that the slow food movement was built in opposition to fast food , the slow web is a reaction to fast web and the addictions generated by social networks . The slow web is sometimes compared to organic .

The Slow Web Movement Invites Us To Rethink

We could indeed say that the slow web and organic share the same ambition: a return to the sources, the fight against the drifts of overconsumption and a more reasoned model. Tariq Krim, French entrepreneur and founder of Netvibes , is now a slow web activist . He is part of the collective (ex whose slogan is “ Tech with good manners ”. He said at the microphone of Gregory Pouy in the Vlan podcast : ” We have lost control of digital technology ” explaining: ”


Our lives, our moods have become food for artificial intelligence “. Tariq Krim’s podcast on the slow web The defenders of the web slow therefore wish to find a model that puts freedom in the center and where the consent and free will ( free will ) are fundamental principles. What are the ethical pillars of the slow web? The slow web is based on 3 main pillars: The management of long time (especially in times of confinement) : rather than real time, the web slow proposes to allow time for the people and allow them to seize the opportunity at the appropriate time.

However, the pace is not random and involves the creation of meetings and benchmarks while showing moderation; Persuasive design and eco-design : the slow web aims at interaction rather than destination, in a community approach. It invites the pursuit of efficiency rather than quantity, for example the purchase journey rather than the number of page views; The fight against infobesity and the right to privacy: the slow web favors knowledge over information.

Our Relationship To The Internet

It is based on useful and relevant content that meets users’ needs. It also promotes transparency on the uses and use of data. How to put the slow web into practice? The slow web goes through: The opening or reopening of increasingly closed platforms: originally, the web was based on open protocols and content was accessible to everyone; Data interoperability: promoting data exchange and competition, in compliance with the rules and best practices of the GDPR ;

The opportune time: taking into account the long term rather than an immediate and short-term approach; The rhythm: with a reasoned publication frequency without excessive frenzy (and without systematic notifications!); Sobriety : avoiding unnecessary functions and focusing on the essential in an eco-design approach , for example in visuals and colors; Interaction: by putting people and users at the center of the system, with a spirit of exchange and community.

Remember that knowing how your users use your digital product or service is essential; Knowledge: by giving priority to useful content that brings real added value to the user.  Digital technology has never asked so many questions. Holding of our personal data by GAFA , predictive marketing which knocks us out of products, infobesity of product content (sometimes to the detriment of quality) and over-solicitation on social networks : all of this can contribute to a feeling of loss of control . In this regard, find out how to define an effective and relevant digital strategy!

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