If this overhaul aims to Guadeloupe Email List improve the ergonomics, design, features offered (…) on the new website, the risk is significant in what is called the loss of SEO “juice”, in other words a significant decrease in positioning your keywords s , your traffic and potentially your turnover. Indeed, who says redesign of a website necessarily says technological change, modification of urls, contents and generated HTML pages. It is vital to anticipate these risks to guarantee the maintenance, even the improvement, of your SEO positioning . Here is an SEO checklist for a successful website redesign project! planning-editorial 1.
Define an SEO strategy Getting into the top search engine results is a complex task. And if you want to embark on this adventure of natural referencing, no room for improvisation: you must establish an SEO strategy ! This strategy necessarily involves the following steps: Identify your targets (buyer persona) and their buyer’s journey. Produce relevant content for your users: blog articles, white papers … Technically optimize each page ( one-page SEO ): URL management, choice of keywords, Meta tags … Set up your linking strategy : internal and external links. Your SEO strategy will influence the tree structure, the content strategy , the way you write your articles …
Do You Have A Project To Redesign Your Website?
Without a goal or SEO strategy, at best you will keep the same positions, at worst you will destroy the work you have taken years to obtain. If you want to set up an SEO strategy but don’t know where to start, read our article ” How to define your SEO strategy ?” “! 2. Create a tree structure aligned with your SEO goals We often take advantage of the redesign of our website to modify its tree structure and guarantee a better user experience. This is particularly the opportunity to make room for new content targeting new keywords. If you intend to modify the tree structure of your site , keep in mind that level 1 entries, the main entries of your site, must target your main keywords.
The internal mesh must cover the semantic field of your main keywords. Be careful ! Some initially well-positioned pages could lose a lot of traffic just because they go down one level in the tree. 3. Anticipate redirects redirection-redesign-seoThe 301s are crucial in a project to overhaul website. They tell users that the page they want to visit is no longer available and redirect them directly to the new URL of the content they are looking for. The old page is removed from the search engine index and information about the new URL is retrieved.
Here Are Our Tips For Maintaining Your Seo
This way, you don’t anger your users or search engines! But be careful, do not rush! Before you start: Map the existing of your site and exhaustively identify all the published pages. Take into account URLs with dynamic parameters (and which can be referenced), pagination elements, images, redirects already active, … Set up 301 redirects exhaustively without massive redirects (to the home page for example), or error pages. Test the redirects ! But don’t wait for the site to go live. Perform pre-production or recipe testing to make sure there aren’t 404s, redirect loops, or bad redirected pages. Otherwise, you risk numerous 404 errors, massive dereferencing, and a high bounce rate from users landing on the wrong pages. Ideally, update all internal links and also backlinks ! 4.
Be careful not to index the pre-production. The developing site is itself indexed by search engines and this creates duplicate content that is detrimental to SEO (beyond even letting a test site with invalid content be viewed). To not index the pre-production, use a restriction of your local IP and those of your providers or htaccess to restrict access to the developing subdomain. 5. Optimize the SEO of your CMS If your technical SEO is not optimized to perfection, your SEO efforts may not produce the expected results. Some points of vigilance to take into account: