A business card should present you so that people who don’t know you will be convinced that you can help them. Your interlocutors have a lot of things in mind. It only takes a few seconds for them to forget your name. Some get your card from Bulgaria Email List who recommends your business to them or at an event without even meeting you in person. In both of these scenarios, most prospects won’t contact you until they need your services. That’s why you need to give your potential customers a solid reason to treasure your business card. Business cards give you a very limited space to promote your expertise. They do, however, offer many opportunities to make a bad impression, after which it is difficult to undo the damage.

A weak business card evokes a lack of professionalism and will scare away people for whom your services could have been ideal. If you want to attract leads, be careful not to make these 10 mistakes when creating your business card. 1. Missing contact information It goes without saying that we need your contact details to contact you. No matter how nice a business card you get, it’ll end up in the trash if you can’t find a way to contact you. Before you worry about tweaking the styling, be sure to include the essential details: Your company name Name of contact person Job title / specialization Website Business address Phone number E-mail address Name on social media Interested consumers should always be able to reach you.

 

Lowercase Or Illegible Characters

Communication preferences are different from person to person; Putting your contact details across multiple channels is the best way to encourage people to contact you. 2. Obsolete information Would you sue someone who has a business card with an unassigned phone number on it? Or information corrected with a pen? Consumers won’t go out of their way to fill the gaps when they can just knock on another business’s door. Do yourself a favor: Resist the temptation to use outdated business cards. Business cards are an inexpensive investment with a huge influence. You will not find many people willing to entrust their money to someone who does not have the professionalism to invest in business cards that display the correct information.

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Typing and printing errors Nothing screams “I don’t care about my business” louder than typos and grammatical mistakes. Of course, everyone makes mistakes, but customers expect the utmost attention and thoroughness from you. Before sending your business card to the printer, be sure to proofread it, proofread it, and proofread it again. Use clear images that won’t end up looking blurry or pixelated. People don’t carry their magnifying glasses everywhere they go to be able to read your business card. Tiny fonts hurt the eyes. So avoid reducing the size of the text to be able to fit more information. Using a template can help you maximize the space available on your map without sacrificing clarity. Also pay attention to overflows of creativity.

 

Wrong Choice Of Pallet

Using decorative fonts that are impossible to read ensures that no one will look at your business card a second time. 5. No value proposition You don’t necessarily know a selling point from a company name or job title, Customers know very well why they need a plumber, clothing store, or a personal trainer. Most people need a little more persuasion to hire a social media specialist or web researcher. When you take on a more nuanced problem, it is vital to explain how you are providing value. A value proposition or brand promise is an opportunity to create a connection between you and your readers. For many businesses, a simplified job description or keyword will suffice. If your business is complex, a tagline or short summary can help readers get the big picture. 6. Lack of branding Playing it safe with generic visuals is sure to fall in love with you.

Customers are much more likely to remember a strong branding that sets a company apart from others. Ditch clipart and flaunt your logo and brand colors. Make sure that the overall look of your business card is consistent with the visual style of your website, store, or products. Designing your cards in your brand image promotes brand recognition and encourages customers to associate your business with key services. 7. Too much visual clutter Imagine how frustrating it is to look at a business card with all the elements squashed on top of each other. Several fonts compete for the spotlight. Five images are crammed onto a 9 x 5 cm card. No negative space in sight. The words are superimposed on the images and are illegible.

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