As 2019 draws to a close, we take a look at the logo design trends for 2020. Even better, the New Year is a great opportunity for you to assess your current logo and determine whether it works in your favor or not. Here are the logo design trends that we believe will make the difference in 2020: Minimalism and simplicity Alternative “Square” logos Angola Email List Consistency Fine and refined lines Colorful but not loaded Little or no text 1. Minimalism and simplicity will be the order of the day One of the biggest emerging trends of late 2019 – and one that is sure to be a staple in logo design in 2020 – is the shift to minimalism and simplicity.

This trend is particularly linked to a question of need. With social media and customers using a wide variety of devices, businesses need a simple logo that can easily be converted across all platforms. Complex and heavy logos are ineffective on a smartphone, tablet, desktop or banner if they are not edited for each application. And let’s face it, no one wants to manage a dozen logos. Check out Facebook’s latest logo: a blue circle with a stylized “f” inside. It is simple but covers all needs without going any further. New Facebook Logo 2. Alternative “Square” logos will help brands streamline platforms Another logo design trend for 2020 that we are considering is the use of alternative logos in cases where the main logo does not quite do the job.

 

Authenticity Will Always Be One Of The Most Important Factors

For years, brands and companies have created logos for different applications, but it remains a never-ending and monotonous technique. Over time, it is difficult to manage multiple logos, especially if you don’t have the resources. There will always be a new screen for which you will need to optimize your logo. Over time, these changes can cause you to collect logos that have little to do with each other and may not represent your brand properly. That’s why many brands have started organizing their logos into two simple, easy-to-use logos that are versatile enough to fit almost any medium, from business cards and emails to 12.19 meter banners. . Google’s brand new “G” logo is a perfect example.

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This is a simple but original take on the more complex and complicated “Google” logo that overlooks their search engine. Google icon logoAuthenticity is one of the biggest logo design trends for 2020. While authenticity goes beyond a logo, a well-designed logo can be particularly revealing of your brand values. A logo that includes some sort of brand statement (not necessarily in words) can encourage others to follow you, even if they have only been exposed to your logo. Well-designed logos can amount to a corporate message. These are things that can help you reach others and inspire them to work with you, contribute to your cause, and so on. WWF’s simple logo featuring a panda conveys its brand and conveys its message without compromising the impact of the logo itself. World Wildlife Foundation logo.

 

The Logo Will Be Colorful But Not Loaded

Consistency is (always) essential Sometimes it’s better to stick with the logo you have than to reinvent the wheel. If you have an iconic logo that’s synonymous with your brand, a redesign could confuse or mislead your customers. Some modern tech companies have the bad idea of ​​revamping their logo almost every year. Even though the changes are subtle, they may ultimately alter the logo that is appreciated and recognized around the world. Worse, if a logo undergoes a huge change, like Uber’s 2016 logo that took on the shape of an atom, people are likely not to recognize your new identity. Uber in 2016 vs. the Uber we all recognize: Old Versus New Uber Logos Coca-Cola is a brand that knows how to do it.

We are all familiar with the ubiquitous and stylized Coke logo, which still looks a lot like the original logo presented by the company in 1887: Coca-Cola Logo 5. Luxury brands will use fine and refined lines to convey elegance When it comes to luxury brands, the logo design trend for 2020 that will be adopted more and more will be fine and refined lines in order to convey elegance. In years past, most luxury logos employed watermark and various embellishments to illustrate their attention to detail and privileged status. But baroque is ancient history, just like logos with shapes, lines and other superfluous elements. Instead, luxury brands are now turning to simplicity. The design conveys the brand’s message using fine, refined lines, and a mix of simple and sans-serif fonts, while remaining modest.

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