In the end, there is more spam Honduras WhatsApp Number List  a shame! More seriously, confidentiality was until now a vague notion, inaccessible to the average Internet user who had no other choice but to accept the T & Cs of the big social platforms, because they had no leverage. There have been a few attempts at alternative social networks like Ello or Mastodon, but it didn’t work. With the GDPR, users finally have their say, this new European directive gives them back the power. In theory, however, Facebook and Twitter have taken several measures with regard to the GDPR, can you tell us about them?

Mathieu Flaig : Despite a speech by Mark Zuckerberg who explains wanting to give all Facebook users the same protection as that provided by the GDPR, Facebook has operated a little sleight of hand to take users outside the European Union of its possible framework (1.5 billion people all the same!). Their data was thus repatriated from Ireland to the platform’s headquarters in Menlo Park in the United States. For European users, the application of the GDPR went through the mandatory acceptance of a new data use policy which, in the event of refusal, gave the only alternative to deleting the account. Associations are also preparing an attack on Facebook (and others) for this non-choice that they consider abusive. And for good reason, it does not comply with the GDPR!

The GDPR has now entered into force

For its part, Twitter has blocked the accounts of users declaring themselves under the age of 16, considering that they were too young to accept the new conditions. To unblock their accounts, they must ask their parents to validate this use of data, as well as providing information on their identity. Since Twitter is widely used under a pseudonym by these teenagers, and probably without parents knowing about it, it is easy to think that they may never get their account back. The two platforms also make it possible, as provided for in the regulation, to download all of the data they have on their users. The first downloads have sometimes revealed surprises, such as finding all of his phone contacts in the files, or copies of SMS sent to Android.

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Frédéric Cavazza : A priori, it will mainly benefit large platforms, those which have the financial and human resources to comply and to rapidly develop their advertising offer in order to adapt to the new requirements of the GDPR. Concretely, the impact will be low for Facebook, Instagram, YouTube, LinkedIn, Snapchat… because they have had or will have no problem obtaining the consent of their users. Ditto for sponsored messages posted in the newsfeed, this is or will be part of the consent.How is the advertising offer of social platforms impacted by the GDPR? Mathieu Flaig : The regulation has a direct impact on certain advertising products, in particular those of the custom / matched / tailored audience type which cross platform data with

Facebook And Twitter Have Taken Several

Frédéric Cavazza: Many articles have been published on this subject, more or less alarmist. Without wishing to play the birds of ill omen, I am convinced that we are not yet measuring the shock wave that will befall the agencies, ad exchanges … on the one hand with the GDPR, but especially with the new version of the e-Privacy directive which will come into force next year. The reality that no one wants to acknowledge is that programmatic buying and marketing automation practices have reached extreme levels of complexity, with an unlikely stack of technological layers involving a nebula of technology providers and partners. To sum up a long explanation: some advertising products have become so complex that no one can claim to master them

More broadly, what impact of the GDPR on the AdTech and MarTech sector? there are too many links in the chain and too many intermediaries between which the personal data of Internet users circulates). Here we can draw a parallel with the toxic financial products of the 2000s: financial institutions have gradually lost control to the point of selling anything and everything. Somewhere, GDPR arguably allows us to avoid an equivalent advertising crisis. financial institutions have gradually lost control to the point of selling anything and everything. Somewhere, GDPR arguably allows us to avoid an equivalent advertising crisis. financial institutions have gradually lost control to the point of selling anything and everything. Somewhere, GDPR arguably allows us to avoid an equivalent advertising crisis.

 

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