A website can only enjoy real visibility if the search engines can browse it and index the pages. Luckily, you can use the keywords to improve your SEO and get attention to your website. SEO: what is it? So what are keywords and why are they important for your SEO? Keywords correspond to the terms and questions that Internet users use to Czechia Business Email List online. Of course, using random keywords won’t make your site popular. Your site’s pages need to be “optimized” to attract the right customers. SEO, or SEO (Search Engine Optimization) is a set of best practices that make it easier for search engines to analyze your website. A site is more likely to achieve good positions on the Search Engine Results Pages (SERPS) if common search terms are found there.

Most of the time, people don’t type exact URLs when searching online. They type in a related question, phrase or sequence of words. In return, the search engine suggests a list of sites based on their match with the query. These so-called “organic results” are your gateway to a stronger online presence. The evolution of search engines You’re probably wondering if keywords really deserve all the fuss. You may have heard that keywords are no longer a big factor in search engine algorithms. It is true that search engines are more and more sophisticated year by year. The keywords are not going to disappear from the landscape but the context and the structure of the site determine their level of effectiveness.

 

How To Choose Basic Keywords For Your Seo

In the early days of the Internet, any site stuffed with the right keywords could rank high on search engines. Search engine companies recognized that dilution of results would hurt the search for quality content. Google has paved the way for more sophisticated search engines capable of judging the general relevance of site content. Now, search engines crawl the pages on your site and determine their relevance for keywords using bots. Let’s take an example. A surfer might grasp the question “What are the best places to visit in Madrid?” “. Imagine that your site had a page titled “10 must-see places in Madrid”. Your site may well not contain the exact wording of the user’s question.

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However, based on relevant word groupings, search engine bots know the page is likely to answer that question. To provide even better search results, search engines reward popular sites. If your pages are read frequently and receive lots of links, search engines assume their content is useful. The credibility of sites that link to your pages is also important. This is to prevent spammers from profiting from the creation of many poor, link-packed sites. This is why placing quality content on each of your pages is the best way to improve your search engine ranking. Even though search engines are powerful tools, keyword research is still useful in refining your approach. After all, if you’re repairing smartphones, you don’t want to attract those who want their laptops repaired.

 

The Position Of The Keywords Plays A Role In The Visibility Of The Site

To choose your keywords, make a list of phrases that your target audience is likely to use for their online research. The basic characteristics of your business are a good place to start. Consider the following aspects: Your business activity Your popular products The main problems you solve for your customers The geographic location of your business Frequently Asked Questions Your Customers Use a keyword research tool such as the Google AdWords Keyword Planner to compile a list of common searches related to the phrases you’ve identified. To achieve good positioning, it is about targeting keywords with high search volume and for which the competition is as low as possible.

Short, popular keywords might seem like a good choice, but remember that all businesses in your niche are using them. So how do you stand out from the crowd and achieve top search results? Long-tail keywords attract qualified visitors Using long tail keywords for SEO can help small businesses compete with larger ones. Long-tail keywords are highly descriptive phrases of three or more words. They allow you to identify precisely the problem that your audience wants to solve. Say you have a business that provides personal cook service. You could start with basic phrases such as “personal cook”, “private cook” or “home cook”. These keywords will already be used by all personal cooks on their site; your chances of obtaining good positioning will therefore be severely limited.

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