You can see what a significant difference complete data makes when you assess campaigns. In situation B you assess campaigns in a more reliable and smarter way than in situation A. But how do you ensure that you gain insight into that data in your Google Ads campaigns?

Solution: Google Click ID and uploading conversion data

There are a few steps you ne to take to gain insight into sales value from quotes:

  1. Saving the Google Click ID when requesting quotes
  2. Uploading revenue values ​​to Google Ads
  3. Optimize and manage in Google Ads 

1. Saving the Google Click ID

A Google Click ID (also known as gClid) is a unique string of characters sent from an ad click. It’s that weird string of characters in the url.

FHQ29Pd6998cUf9FWwQOLqek-a-mwvkKG-o5YDxvLR6Th5x2xkaAl7AEALw_wcB

To do this, you need to have auto-tagging enabl in your Google Ads account. Read here how to set this up.

If a visitor comes to your website from an ad, you ne to save the gClid in the session. That way you can recognize from which keyword and advertisement the request came.

As soon as the visitor requests a quote, you can save the Google Click ID with that request. It depends on what kind of quotation system you use and to what extent it is possible to link this with each other. To make this possible, please discuss this with your technical colleagues or the supplier of your quotation tool. By saving the Google Click ID with the quote request, you can see exactly what happens to the quote request from that ad click during the process. And that brings us to the next step.

Also read:  More insight into your Business Development Directors Email Lists campaign results with offline data sources [4 steps]

2. Uploading revenue values ​​to Google Ads

 

Business Development Directors Managers Email Lists

Once a quote has been approv, it is usually converted to an order. Now is the time to upload the revenue data to Google Ads. In short, it comes down to the following steps:

  1. Have your quotation system or order system upload the orders with turnover for which the gClid is known to a Google Spreadsheet.
  2. In Google Ads, go to ‘Conversions’ and click ‘Uploads’.
  3. Select the Google Spreadsheet there as the source and schedule it to be picked up every day.
  4. The conversion data is now shot straight into your Google Ads campaign.

A complete guide on hows describ earlier, it is useful to have a front-end developer or back-end developer join this. Also test carefully whether the data you collect matches the data you see appearing in your template.

3. Optimize and manage in Google Ads

Of course, it depends on the amount of data how quickly you can get start with optimizing your campaigns.

It is useful to create a separate conversion target for successful quotes. Think of a conversion target call ‘Revenue from quotes’. Make sure that you match the conversion name exactly with your Google Spreadsheet, otherwi

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