No matter the size of your marketing budget, attracting new customers takes time, work, and a lot of creativity. Fortunately, you can take advantage of big events to boost your business. Your community is the best source of local marketing ideas for small businesses. If your main challenge is increasing traffic to your business, events Germany Email Database as fairs, festivals, and conferences can prove to be very effective. List the events your customers attend and take the opportunity to promote your brand to them one-on-one. 1. Get to know your audience Determine which events are aimed at your customers. Government websites and travel sites can often help you find different event calendars.
If you are selling food or handicrafts, almost any fairs and festivals will be good occasions. If, on the other hand, you are targeting a very specific niche, think about how your customers are spending their time. What is it that attracts him? What does she need before, during and after an event? A bicycle salesperson does well to sponsor a cycle race or a stunt bike show. A T-shirt seller can pick up big at a music festival or comic book fair, while a children’s furniture designer can make a splash at a mom blogger conference. 2. Look for profitable events Don’t waste your time and money on an event that might flop.
Determine Your Level Of Involvement
If the organizers expect to have 300 people and ultimately only 50 people come, you may not meet enough new potential customers to justify the costs. It is therefore better to limit yourself to events which have already proved their worth. Contact the organizers to inquire about: The frequency of the event The average participation rate in recent years Typical customer demographics It is also a good idea to find out about the share of participants from other geographical areas. It is possible that another event is more appropriate if you serve your customers in your geographic area only. Are you planning to buy a booth or just take advantage of the flow of attendees?
If the first option applies, discuss with participants from previous editions how you can stand out on the scene. They can give you great advice on the right signage and the best location for your booth. List everything you will need on the day of the event and order your supplies well in advance. Remember: most local businesses will be stocking up if this is a major event. Avoid getting stuck and having to struggle to sort out something important at the last minute. Even if you don’t participate in the festivities, you can take advantage of the presence of tourists and residents in a spending mood to make some extra profit. If you’re not going to be there, think about creative ways to attract people to your business.
Advertise The Event On Social Networks
For example, offer a promotion or raffle entry to everyone who presents a ticket to the event. 4. Become an event sponsor Sponsoring an event is an opportunity to bring your business name to the attention of many people. Best of all, you don’t have to spend a big chunk of your budget on it. Generally, you have two options: fixed sponsorship by level or donations. Determine the cost of the sponsorship. Ask an organizer about the details of each package and how your business details will appear to attendees. If you take it up a level, you might get full-page announcements in the event program, on-site signs, a conveniently located booth, or radio announcements.
Either way, get the contract in writing to make sure you get the level of visibility you are looking for. Do you prefer to take the route of donations? Giving a free product or service has the potential to attract and retain customers. The information you already have about your customers can be very valuable in this regard. Look at past sales to identify products that open the door to further purchases. Another option is to offer a space or venue for an event. Organizers are always looking for ways to keep costs down, especially at events that are spread across multiple venues. If the space is yours, it will be even easier for you to get your display placement in prominent locations.