ROI return on investment Attribution of profit and revenue growth to marketing impact. SAAS – Software as a Service Adjust standard marketing communications to drive sales of cloud software. SEO – Search Engine Optimization The Country Email of organically increasing the quality and quantity of website traffic from search engines. Click here to learn more about how we can help with SEO SERP – Search Engine Results Page A page that a search engine displays in response to someone’s query. SLA – Service Level Agreement Commitment between service provider and customer. SSL – Secure Sockets Layer The connection to the website is secure and encrypted, so any data you enter on the website is safe. SWOT – Strengths, Weaknesses, Opportunities and Threats Strategic planning techniques to help identify business or project strengths, weaknesses, opportunities and threats.

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TLD Top Level Domain Refers to the rightmost part of a domain name User Interface Human-computer interaction space. URL Uniform Resource Locator The address of a web page, also known as a web address. word of mouth Country Email word of mouth When you’re talking about a product or service in everyday conversations. 2020 is a year none of us can plan for. It has been a turbulent year, but one full of moments we will always remember. Which brands are thriving and which need to learn some lessons in communication and brand building? Businesses are in the spotlight for how they handle this year’s events. Those who prioritized the health of employees and customers were prais, and those who held off had to rush to change their message to avoid media hype. Remember March?

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It should be not that these comments were allegations and not verifie, as many were from workers. It’s also outdated now — companies like H&M, for example, are ashamed of quickly shutting down for keeping stores open. Still, it’s not hard Country Email do your own research and find out which brands are thriving. This year and those that have had to improve their reputation. Which companies have been successful in 2020 and which companies have learned a lot of lessons? Drums, please Winner: Burger King The fast food giant’s handling has been my personal favorite for 2020, and not just because I love their chili cheese. We’re all working hard this year to help support small businesses, including The Whopper Company.

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