In terms of website creation, the most well-known CMS systems are WordPress, Squarespace, Shopify, and Wix. CPA – cost per acquisition A model in the advertising industry where payments are based solely on C Level Executive behavior. For example, you only pay for people who fill out a contact form on your website. CPC – cost per click Refers to the price you pay per click in a pay-per-click marketing campaign. CPL – cost per lead A model in the advertising industry in which advertisers only pay for lead information from potential customers. CRM – Customer Relationship Management Software used to manage any interaction with customers or prospects. It helps organizations build relationships with their customers and streamline processes such as sales.

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As the industry continues to evolve new terms keep popping up. Sometimes it’s hard to keep up, and to make matters worse. They’re often condens into acronyms to make them easier to type. Which can be confusing. Marketing acronyms are C Level Executive or phrases. We’ve put together the most common in a comprehensive list below. API Application Programming Interface A piece of code that assists the functionality of a website, making it available to other applications, allowing them to communicate with each other. For example, if you have a table on your website detailing the products you sell, you can use the API to populate this table. The page will send a request to the API to search for specific data, and the API will return the information to be use by the page.

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B2B  Business to Business A transaction between one business and another business. For example, wholesalers and retailers buy raw materials for the manufacturing process. B2BC – Business to Business – Consumer Businesses sell to businesses and then sell to consumers. B2C – Business to Consumer Businesses that sell products and services directly to consumers who are end users of products/services. BR – Bounce Rate A metric that measures the number of potential customers who arrive at your site. Leave without interacting, and use the formula Sessions per page All sessions. CMS Content Management System An application for modifying. Managing and creating content such as websites.

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