At a time when Internet users systematically go to the web for information, an internet presence is essential for your business. Expanding your prospecting area will allow you to reach a large audience and sustain your business over the long term. However, putting a Maldives Email List online requires compliance with certain rules so that it is clearly visible on the web. Its natural referencing must be technically optimal (metadata, URL rewriting, etc.). The content is also essential and must be designed in line with the request of Internet users, and therefore of your future customers.

Adopting the concept of the semantic cocoon will help you achieve both of these goals effectively. It is based on the publication of texts with a wide lexical field, on the development of a relevant tree structure and on the insertion of well-thought-out links so that its pages are well indexed by Google. You will expand your audience, boost your site traffic with the aim of increasing your sales. This technique is part of the SEO actions to be implemented to improve the natural referencing of your site . Through a concrete example relating to the world of shoes, you will discover in the rest of this article how to implement your natural referencing thanks to the cocoon. What is the semantic cocoon? This concept is based on a “siloing” architecture of your site.


Setting Up The Tree Structure

Each of its sections is nevertheless defined based on research by Internet users. To design a successful growth strategy on the Internet , you must first define your future buyers, readers … The definition of the priority targets of your business, the buyer personas, is essential to ensure your web marketing strategy. Once determined, it is a matter of analyzing and understanding the content that interests them, the questions they ask themselves …. The topics covered are then determined in a rational way so that they adapt to their expectations and requirements, and not the other way around. Each page of the cocoon will relate to a precise subject which will always be in relation to the main object.


All of its combined pages will then have the task of supporting and bringing out the main page. In the end, it is this internal mesh system that makes it possible to form a well-defined cocoon. The stages of the semantic cocoon STEP 1: DETERMINING THE KEYWORDS The pages of a cocoon are united by a common theme, a notion or a precise universe. However, they deal with an independent subject forming part of the same lexical field. What to do then to know the keywords to insert in your content? Concretely, these are the keywords that ensure a good performance in natural referencing to your site. They are defined from requests made by the buyer persona (i.e. the typical profile of the target audience).


Is A Tree Structure With Cocoons Interesting From An Seo Standpoint ?

A web marketing agency will have the task of dissecting each of these requests and highlighting the keyword to associate with your main page. It will also use software to determine the semantic field that will be developed in the related pages. Finally, it will study the density of keywords to avoid over-optimization, which is banned by Google robots. A store that wants to position itself on the keyword “shoes” must therefore be interested in the recurring searches carried out by Internet users. Here are a few examples: running shoes, minimalist models, how to repair your sneakers? how to choose your shoes? what size to take? how to customize your shoes?

This data will then be sorted to determine the queries that most closely relate to its activity. Step 1 semantic cocoon STEP 2: CREATING THE MIND MAP Also known as a topogram or mind map, a mind map is the graphical representation of ideas that arise from a central topic or target page. They will be categorized, hierarchized and connected to each other by links. The mind map can be developed with software. It is also possible to draw it up manually, following a thought process, especially when the sites are small. Regarding the theme of shoes, we can for example classify the ideas in terms of comfort, brand, type of sole, material of manufacture, etc. Mind map STEP 3: SETTING UP THE TREE STRUCTURE The next step is to organize the site architecture for a logical and intelligent presentation of information.

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