Can you believe we’ve finished the first month of 2021? With so much happening in a month, it’s hard to keep track of everything that’s going on. I already feel like the year has passed and a lot has happened around the world. Lockdown 3.0, Biden’s new presidency, Elon Musk surpassing Jeff Bezos as the world’s richest man, Bernie Sanders’ popularity, Burger King’s logo change, and Taiwan Phone Number recently, the passing of Captain Tom Moore. This all happened in just a few short weeks, and I’m sure there’s more to come this year. How is the world of digital marketing ? If, like me, you subscribe to newsletters from big SEO players like Search Engine Magazine , Search Engine Land , Moz , and Semrush , there are endless blogs flying into your inbox every day.

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We know the intent is there, but who actually has the time to keep up with them? Especially in the current climate, time has never been more precious, which is why I’ve listed the most compelling SEO highlights for January 2021 , starting with Google, the mother of search. Google’s SMITH beats BERT To get back to basics quickly, Google updates its algorithm hundreds of times a year. Some Taiwan Phone Number are more complex than others, with funky names, but they’re all designed to improve how it returns the most relevant web pages on its search engine results pages (SERPs) based on a user’s search query. One of them is BERT , which launched in late 2019 to better understand the complexities of human language, casual search queries, and long-tail keywords. SMITH appeared last November and claimed to be better at understanding longer-form content than BERT.

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In short, SMITH can understand entire documents and paragraphs in pages, while BERT can only understand words and a few sentences. Does Google really use SMITH in its algorithm? As with all updates, Google keeps the card on its chest and doesn’t actually reveal which specific algorithm it’s using. Until Google officially announces that SMITH is in use, it is pure speculation to say whether it will be live and kicked. Google’s Question Center Content creators, you will love this. Google recently launched its Question Center , a tool that shows unanswered questions for you to solve. How does it work? When users search for specific content or ask a question, Google logs it in their Question Center for the kings and queens of content marketing to see when they’re logged into their Google Accounts.

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