The benchmark: a UX benchmark , that is to say the analysis of competing interfaces, can be useful to identify good practices and potential points of differentiation. An editorial benchmark consists of doing the same exercise by concentrating on content, to position oneself on little-used themes, for example; The mapping empathy : the empathy mapping is a tool designed to take the place of users. This method of design thinking focuses on emotions and feelings.

Ethnographic studies Lebanon Phone Number List to better understand the context of use, needs and expectations and provide useful information between what users say and what they do (and the gap is often large!); observation User interviews : interviews or user interviews can be relevant in the design, exploration and evaluation phases . The objective is to make the users speak, with directive (most common) or non-directive methods, to obtain useful information;

The definition of user persona and user journey : this technique aims to determine user persona (types of users) and user journeys (user journeys). The objective is to better understand the users , their aspirations and deep motivations as well as the different phases through which they go, for example through interviews and shadowing ; Focus groups: a focus group is a group interview with a sample of representative users. It aims to collect user feedback on one or more predetermined themes. A focus group can be organized before the launch of a project or during the design phase;

And Makes It Possible To Efficiently Build Personas

The user testing : test lab , video test or “guerrilla” testing , user testing can be performed at any time. Like interviews, they can be moderated or unmoderated. The sooner you realize this, the sooner you will minimize the cost of any problems. We also invite you to consult the very rich UX mapping by Raphaël Yharrassarry which is still relevant today: ux-mapping Tools that facilitate user research In recent years, a large number of platforms have developed to facilitate user research , both in data collection, but also in the recruitment of participants.


We can cite, without being exhaustive: All-in-one platforms UserZoom : many methods are offered, from usability tests, to surveys through architecture tests. This platform is very rich and particularly functional; Condens : this platform, beyond offering you hyper efficient collaboration tools, allows you to store all research media (video, audio, stories, etc.) and to handle them efficiently. It is more of a working tool for UX designers than a tool that dematerializes user research. In the same vein exist the Aurelius and Dovetail tools ; condens UXtweak :

This platform is effective for conducting studies, surveys, usability tests on your site. You also have map and tree sorting tools available, as well as session recording tools. Card sorting platforms Optimal Workshop : it is historically the first and the most efficient tool for doing remote map sorting and experimenting with your information architectures. You can test open / closed map sorts and test your trees.

Ethnographic Studies: This Technique Consists

This tool has been enriched with many other tools, such as the first click tests (knowing where the user clicks the first time), a user action logging tool (useful for lab tests with many participants) and a tool for recruiting testers. At Adimeo, we particularly like this tool which is well designed, simple and efficient. Remote user testing platforms, moderate or not Testapic: a particularly successful French platform, we like the richness of its panels, the efficiency of its back-office use and the billing method (credit per number of videos / questionnaires).

If you don’t have the resources, Testapic Consultants can also conduct user testing. At Adimeo, we have 3 certified consultants on this platform; Testapic UserThink: platform equivalent to Testapic , with a simpler, but less qualitative subscription mode; UsabilityHub : you can quickly test the usability of your designs, especially with some interesting tools that cannot be found elsewhere, such as the first click test, design surveys, preference tests or even the 5 seconds test .

The test base is also very rich; Many other platforms exist, we have not yet had the opportunity to test them all! Survey / poll platforms Google Forms : arguably the most widely used tool. Free and easy to use, it becomes complex to use when you need to analyze multivariate results; SurveyMonkey : The alternative to Google Form when you need to take it to the next level. SurveyMonkey Heatmap / recording / … platforms Hotjar: we no longer present this super rich solution, whose initial function is the heat map, but which has since been enriched with highly targeted survey and questionnaire functions;

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