with the Progressive Web App standard ? Is it sustainable? Is it stable? And above all does it meet the needs of my market? Does it offer a service and user experience on par with native applications? In 2017, we were already talking about the social network Twitter which transformed its mobile site into a real PWA: Twitter Lite. This website offers similar functionality to a mobile application as ‘re notifications push . With the trend gathering momentum, it is time to take stock of the challenges and possibilities of PWAs.

The technical cost of Jamaica Phone Number List It will be understood that a PWA is a mobile application, intended primarily for smartphone users . It is a question of delivering a service, a tool, immediately accessible among all the apps of our daily life. In addition, you are probably wondering why and when to develop a mobile application? Read our article on the subject! The first promise of the PWA standard is moreover aimed less at users than at designers, developers and publishers of applications.

It is a question of offering an alternative to the technical complexity , and indeed to the high cost, of a native application, while achieving the objectives that one expects from such an application: performance , immersion , in particular not the push notifications and “offline” availability , functionalities , integration of smartphone capabilities (camera, geolocation, phone calls, gyroscope, etc.). To put it simply, developing a PWA is creating a mobile application with “affordable” technologies : those of the web, in this case HTML5, CSS3, and JavaScript.

With The Progressive Web App Standard?

We understand the economic advantage when these technologies require skills that are much less rare than those of native applications ( Swift , Objective C, Java Android) or even “hybrid” technologies such as React Native , Ionic or Cordova . swift The total cost of ownership (TCO) of a PWA would thus be much lower than that of a native application or two … Indeed, it is often necessary to develop and maintain two target projects , for iOS and Android, thus multiplying the cost. development, but also maintenance, distribution …

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Referencing your PWA outside of app stores Moreover, this “distribution” issue is as important as the technical aspect. If we took the trouble to create a PWA that offers a quality service and a very good user experience , the fact remains that it must be adopted by users . Traditionally, mobile applications are accessible through stores only. AppStore , Google Play , and Microsoft Store have exclusive rights to distribute apps for their respective terminals. So isn’t it a limit for PWAs not to be distributed via these platforms ?

The users, the potential customers, will they not miss it? Indeed, PWAs are not distributed by stores , but by the web. You reach a URL with your mobile browser, and you are invited to install the application which will then be available on your smartphone, like a completely “classic” application. Conversely, we can think that this mode of distribution is a real marketing advantage. The uses of the web, in particular search engines , and social networks , allow better marketing smoothness than application stores.

Should We Develop A Pwa?

Promoting a PWA offers many more possibilities than listing a native application whose ecosystem is, it must be noted, disconnected from the web and therefore from search engines, social networks … PWAs have a real existence on the web unlike native applications. However, it should be noted that Google Play and Microsoft Store make a full place for PWAs. This therefore also provides access to this complementary distribution method, however at the cost of additional technical effort. Apple’s AppStore, however, remains entirely closed to PWAs.

Some will find hybrid technologies like Cordova a way around the problem. But this also comes at a technical cost. This is just a workaround and not a completely satisfactory solution. cordova In terms of the success of the application project, and its adoption by users, the look & feel is essential. No limits in terms of UX , UI and artistic direction : web technologies allow you to be on top of ergonomics and graphic trends .

The performances of the PWAs are also at the rendezvous. The loading times and the reactivity of the interfaces are very close to a native application. In most cases, the difference is imperceptible. We can therefore achieve a fully operational and attractive PWA product. Push notifications: the limits of PWAs on iOS Unfortunately, there are several limits to PWAs . They have a strong impact on an application project and should be well measured.

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