The name of a business is the first thing you know about a business; it communicates to everyone what you stand for. It also guides your choices in terms of branding, marketing and products. Choosing the right name will therefore simplify many of your French Email List decisions down the road. When you have no idea how to choose a name for your business, you quickly waste a lot of time considering bad options. Set guidelines to rule out less good ideas and prevent frustration from causing you to make bad choices. Even though there are thousands of words that describe what you do, only a handful of combinations match all of your goals.
Here are the characteristics of a good business name: It communicates what is unique about your brand image It generates interest in your products He is pleasing to the ear and he is a salesman It is easy to write and pronounce It lends itself to an effective domain name Do you want to arouse the immediate interest of your customers? Learn how to find a business name that speaks for itself. Create a list of keywords Meaningful and creative keywords are the building blocks of a good business name. They can help you come up with compelling word combinations or completely unique words of your own invention.
Get Inspired By Your Own Name
Ask yourself these questions to get ideas. Who is your business for? Ask yourself why your customers prefer you over the competition. What are their values and expectations? Your name should speak to your users. A fun, playful name may suit a trendy furniture store or garden center, while an accountant or real estate agent is better off going with a conservative name. What is the solution you provide? Try to sum up your core value in a few words. Describe the characteristics that make your business, products or business model unique. Are there any words that immediately spring to mind? For example, YouTube is a user-generated content-based video sharing site. What values do you want to project? Put yourself in your customers’ shoes.
What sensations or experiences do you want to generate in the users of your product? Names like Comfort Inn or PowerBar convey the experience the product is meant to deliver. What symbols communicate the values of your company? Images are loaded with deep meaning and can inspire a brand name that will make your business stand out from the crowd in your industry. The name “Twitter”, for example, is reminiscent of the English verb “tweet”. Its founders envisioned a constant stream of online conversations, much like birds chirping. What are the industry standards? Learn about common naming conventions in your industry, and differentiate yourself. You can avoid legal problems by choosing words that are figuratively related to your product.
Plan Ahead And Avoid Restrictive Choices
In other words, go at least obvious. The word “puma” has nothing to do with shoes but conveys the idea of speed and agility athletic. Using your personal name can be restrictive, but don’t rule out happy coincidences. If your name relates to your business, think of some smart ways to use it as a starting point to build your brand. Imagine a hardware store owner by the name of Thomas Lavisse or a stationery supplier by the name of Mélanie Page. Self-employed people who build their businesses on their own are often better off using their name. Since you represent the company in the eyes of customers, your name helps identify your brand immediately.
Whether you are building a brand locally or internationally, avoid using a name that is too common or difficult to write. There may be hundreds of stores called Quincaillerie Dubois spread across the country. On the other hand, Disney works perfectly as a brand. It is a rare and fancy name, yet easy to pronounce and write. Successful businesses are those that evolve and change. An effective name adapts easily and does not require the creation of a new brand image with each evolution of the business. To ensure your business name has a lasting impact, avoid getting locked into these common restrictive choices: Product Categories: Companies go through many phases of growth. If all goes well, you’ll find yourself expanding your product selection along the way.