But most of the time they end up with a logo that looks like it was made in Microsoft Paint by a 12 year old. Let’s be honest: not all of us can become the next Van Gogh or Leonardo Da Vinci or, in this case, Carolyn Davidson (the graphic designer who designed the Nike logo). If after you’ve finished your logo, you’re wondering why Azerbaijan Email List seems “wrong”, chances are your hunch is correct. Clients can be fickle; if a logo doesn’t grab their attention or speak to them immediately, they’ll move on. Having a well-designed logo is essential, not only to attract customers, but also to improve your brand’s reputation and reach.
Take a close look at the logo you are not happy with (whether it’s your own or a graphic designer) and ask yourself these few questions: Does this logo represent the most important aspects of my business? Will it become obsolete or outdated over the next 10 years? Do the colors of the logo match the rest of the branding? Is the spacing between all the elements too large or too small? Will it look good on all types of online and offline marketing platforms? If you don’t like your answer to any of these questions, it’s time to go back to the drawing board to determine whether or not you can save part of your logo. Here are some tips to help you make some quick fixes to your business logo.
Quick Fixes To Improve A Bad Logo
Correct the logo layout If you are unhappy with the overall look of your logo, but like the font and colors, chances are the style of your logo is what you don’t like. Not all styles are suitable for just any business. For example, tech companies and online applications should generally avoid badge logos and prefer initial logos or text logos. Restaurants, bars and lounges, on the other hand, will tend to look to badge logos, more retro, or combination logos. Correcting the style of your logo will consist of moving each of the elements so as to obtain a more attractive result. If you have opted for a combined logo (image and text), try moving the image left, right, top or bottom of your company name and tagline.
If you decide to go from a combined logo to an emblem logo, you will eliminate the image and have your company name and tagline around a shape. No matter what style you choose, remember that the most important thing is to space all the elements correctly. Change the font When designing a logo, the emphasis is on style and colors. Graphic designers responsible for designing a logo will often ask the business owner what type of color scheme they prefer and will often ignore the font. Fonts are essential in helping customers learn more about your business. Set your branding tone with the right typography by making small changes to the font until you’re happy with the look.
Add An Icon Or Focal Point
If you own an upscale restaurant, you can choose a cursive or fine lettering font. If you run a daycare, choose a fancy font. Whatever your industry, make sure the typography is readable. Customers need to be able to read the font from a safe distance on their mobile phones, computers, promotional products and your store front. One of the biggest mistakes in the logo design process is using two or more different font styles. Better to stay consistent and stick to a single font. Remember that not all fonts are suitable for all colors; also, be sure to experiment with the font color before making a final decision. Change the colors The psychology of colors and the power of colors over emotions have been the subject of extensive research in recent decades.
We often find red on the logo of fast food chains, orange on the logo of travel or fitness companies, green and blue are often associated with educational, banking and legal fields, while black, white and gray are associated with fashion and technology. The wrong color scheme can deter customers from entering your store. You may have a minimalist logo: if it has more than 3 or 4 colors, it could look busy and messy. Take your initial logo and start by replacing the colors with black and white. If your logo looks more presentable in black and white, this might be the only aspect of your logo that you need to change. If your logo still looks shabby, try introducing color gradually, while keeping some elements in black and white.