Entrepreneurs hear stories from blogs that have been successful in attracting large audiences. They are therefore doing it themselves, full of ambition, eager to promote their ideas and increase sales. Then nothing. It is estimated that worldwide bloggers write a total of 2 million articles per day, according to Djibouti Email List and Technorati . Imagine how many of these articles are never read, much to the discouragement of bloggers who are often willing to give up. The point is, blogging is an engagement tool, not a quicker way to close sales. You need to deliver value to your readers or they won’t last forever. Creating relevant content at the right time takes a lot of effort, but the long-term benefits are well worth the effort.

In a benchmark blogging survey, Hubspot reported that businesses that publish 15 or more posts per month get five times more traffic than businesses that don’t blog. B2B companies that publish between one and two articles per month get 70 percent more leads than those that don’t. If you don’t want to end up writing for a one-person audience, treat your blog like it’s a second business. The more you study your market, the more you will be able to create value for readers. Read on to find out how to attract customers to your virtual doorstep. 1. Learn about the questions your customers are asking A good small business blog starts with asking the right questions. Customers turn to you because they have a need or a problem.

 

Create An Editorial Calendar

A blog helps you build your credibility with readers so that they will think of your business when they are ready to buy. Your task is to facilitate their purchasing decision by offering free specialized information. Easy at first glance, isn’t it? The challenge is getting to know your customers and the way they think. Talk to your customers about the problems they are having and the shortcomings of the products commonly used to address them. What are the factors that encourage them to seek help? To buy ? To spend more or less money? What creative ideas would they like to implement at home or at work? Use surveys to ask customers what topics are important to them. So you will never be short of talking points.

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Target long tail keywords All online content depends on traffic from search engines to get views . Use everything you know about your ideal customers to determine the search terms they use. For this purpose, the Google Adwords Keyword Planner is a useful research tool. Don’t make the mistake of loading your site with short, popular keywords. Most of the other businesses in your niche target these same terms and it will be difficult for your site to achieve better search engine rankings. Instead, focus on long-tail keywords to attract customers who are highly interested in your offering. Long-tail keywords are formulas made up of three or more words. “Bakery” is a very broad keyword that can encompass searches for baked goods of all kinds. “Boulangerie sans gluten lyon” clearly shows your customers what the company sells.

 

Promote Your Articles On Social Networks

More importantly, fewer competitors will use the same keyword. Use an editorial calendar to write regularly and keep up with important trends. An editorial calendar helps you plan your content in advance instead of going out of your way to come up with a topic idea at the last minute. Develop your calendar around your main selling seasons, your seasonal products or the business events you attend. Let’s say back to school is the busiest time for your custom label business. Writing articles on related topics in the weeks leading up to the start of the school year can drive traffic to your site. Increasing the number of articles you write during quieter times will also allow you to write less often when your business is picking up speed.

Compose attractive titles It doesn’t matter if you are the Marcel Proust of the web. Your article will never be read by anyone if no one clicks on its title. Here again, customer questions and keywords should be the starting point for your headlines. Take this article, for example. Chances are, you’ve heard about the benefits of blogging for small businesses and want to put the odds in your favor to get off to a good start. So you entered a question in your search engine and came across this article. To be effective, a title must offer the promise of something interesting or useful. Also, be sure to include words that speak to common emotions. For example a “Quick and Easy Guide” will attract professionals with busy schedules, “Unusual Facts You Never imagined” suggests to readers that they will be missing out on something if they don’t click.

 

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