a real boom in recent years. Performing voice searches via a smartphone or a voice assistant is becoming commonplace for increasingly connected users. What impact on your web content? Thanks to Artificial Tanzania Email List and the arrival of new technologies on the digital market, information search methods are evolving in homes and changing mores. The voice search is democratized and opens the door to a myriad of opportunities for businesses. A [r] evolution already underway which is fast approaching in France and is already disrupting digital marketing practices . How to understand the vocal uses? How to understand and adapt to voice search today?


What is voice search? Voice search groups together all the practices controlled by the sound of the voice. It allows many functions to be used on various devices (smartphone, computer, connected speaker, etc.) without having to use a screen or keyboard. The Americans call it “voice search”, but it would be more appropriate for us to call it “voice control”. Voice search in numbers The latest Microsoft study from April 2019 on the adoption of voice search, indicates that 72% of English speakers say they have used voice search at least once, including 35% through a connected speaker.

Voice Search Has Experienced A Boom In Recent Years

22% of households have been equipped with a voice assistant since the previous year and 80% of users say they are relatively satisfied. The French , for their part, would be 29% to have integrated it via the voice assistant of their smartphone (“Global Consumer Survey” – Deloitte January 2017). Many studies believe that voice search has a bright future. Practical and easy to use, it is predicted as the research tool of the future. By 2020, 50% of searches would be done without the use of screens. Voice search THE 10 MAIN FUNCTIONS OF VOICE SEARCH In 2019, the 10 most commonly used functions by voice command in the United States are:

Make a call Dictate a text Perform a quick web search Request an itinerary Listen to music Schedule a reminder / write a note Mute Post on social media Control a home automation function Make a purchase … However, to this day, although voice control is gradually becoming part of everyday practice, it is still the second means of finding information after the traditional browser . The Stone Temple 2019 study tells us that it is used more at home when the user is alone or with friends . on which devices? Hardware, software and search players compete in the connected speaker and “virtual assistant” market . Many models appear each month offering ever more advanced functionalities in the field.

Performing Voice Searches On A Smartphone

Thus, we find the giants of the web, very widely represented by GAFAM who see in voice and conversational search a new way of strategically orienting search and e-commerce. OK Google Apple / Siri Amazon-Alexa / Echo Microsoft / Cortana Samsung: Bixby … We are now talking about IVOS (Intelligent Voice Operating System) : the technological solution used by these devices of a new kind, more recently embedded in many everyday devices: connected TVs, computers, smartphones, etc. “The intelligent voice speaker” makes its entry into the digital world … WHO ARE THE USERS? In its September 2018 study, SEO Tribunal estimates that in 2019, 39.3% of voice search users will be represented by Millennials (or Generation Y born between 1980 and 2000).

Mainly users of voice search, this segment is easier to adapt to new technologies than previous generations. What information is most sought after? Voice search is particularly effective in situations where the user cannot manually perform a search: in the car, during an activity, in front of the TV, at work, etc. Thus in France, it is called upon for basic actions that are not very engaging . Among them, the most common are: Searching for information on the internet (86%) Consulting the weather forecast (69%) The launch of music (59%) Writing an email or SMS (58%) …

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