This year was difficult for the Kazakhstan WhatsApp Number List  of fake news and the use of social media to influence public opinion have seriously damaged their image. The politicians also gave themselves to their hearts content, accusing journalists of almost all the evils. The growing dependence on platforms is also weighing on their long-term profitability. And yet, citizens have rarely had such a need for quality journalism. In this difficult context, some titles are doing better than others. Beyond economic models, these media succeed first and foremost thanks to the quality of their content. Cision explains it very aptly in its annual report on the state of the world’s media

People see how important quality journalism is in a world where communication can impact the perception and choices of public opinion whether in matters of politics, business or culture. ” The 2018 Cision study, published this morning, was conducted among 1,355 journalists in Europe and the USA. Objective: to know their perception of current trends, digital transformation, the rise of fake news and the major challenges facing journalists today: The workforce: the trend is to reduce the workforce, this lack of human resources does not facilitate the production of quality work. Platforms: a quarter of journalists believe that social networks and search engines go beyond traditional media.

Fake news, a major problem for journalists

Other challenges: journalists cite fake news, the confusion between editorial and advertising, press freedom and the influence of political parties. Fake news, a major problem for journalists The phenomenon of fake news will have had a benefit: it will have made consumers aware of content verification and the importance of critical scrutiny. At the same time, however, citizens have become more suspicious of journalists, although the latter are rarely to blame. Anyway, “56% of journalists say that readers are more skeptical than ever about the content they read” – the proportion is even higher in France. At the same time, French journalists are visibly optimistic about the quality of their content, because only “42% believe that the public has lost trust in journalists” .


They thus distinguish the proliferation of fake news and the quality of the articles they produce on a daily basis. Hopefully consumers will be able to discern the two as well, without amalgamation. The truth of the facts is essential In this context, journalists must be precise. “75% of the media say that making sure the content is correct is the most important thing for their writing. ” It is in England and the USA that the veracity of the reported facts is the most esteemed. The fact that accuracy is the No. 1 goal of most journalists has bolstered the image of some traditional media.

The Truth Of The Facts Is Essential

The major topics of the year, notably the #MeToo movement, also reminded the world that the media have an important role and that they can be actors on major social issues. Media in the face of digital transformation Social networks, search engines and more generally platforms have considerably modified access to media, but also their content. More recently, other technologies have come to disrupt them. Thus, “the new algorithms of social networks” are cited first, when journalists are asked what technologies could change the way they work. But other innovations are also cited: video productions (drones, better quality cameras, etc.), artificial intelligence for measurement (analysis, prediction) and production (automation), as well as voice recognition and assistants, now legion on our smartphones and in our homes

Between journalists and brands: PR In this changing context, Cision (a company specializing in press relations) reaffirms the importance of PR professionals. They facilitate the work of journalists and can go as far as carrying out “research on trends or data in a market” . Despite the platforms, press releases remain preferred by journalists, because they have confidence in this content. PR professionals can be the guarantors of the veracity of the information received by journalists, hence the importance of their relationship. This is particularly true in France, where press releases are popular. For brands, whether or not you decide to work with PR professionals,


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