Have you already done it but you don’t have the impact you hoped for? You do not understand why Internet users spend so little time on your content? With this article, you will have all the keys to understanding the way Internet users read online. A company that wants to work on its presence and reputation on the web must go through the creation of web content .

Web content attracts visitors and Poland Phone Number List be optimized to engage and convert readers into customers. The statistics and other results of studies on reading behavior on the web are nevertheless quite clear: Internet users are spending less and less time reading web content . Only 10 to 20% of Internet users adopt a completely linear reading of all content. So how do they read content and web pages ? How do you know if the published content is of interest to readers?

How to adapt the content to the reading behavior of Internet users ? Observation: Internet users do not read web pages The Norman Nielsen group carried out a first study in 199 7 on the way in which the eye of the Internet user browses a web page . The results are clear: Internet users do not read web pages, they scan them! In 2020, Norman Nielsen published the results of his second study on the subject, and guess what? Internet users continue to scan web pages rather than reading them.

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But then, is it still useful to publish content on the web if people aren’t reading it? Obviously ! Reading may not be linear, but users’ objective is still to find the information that best meets their research. How to adapt your website to the behavior of Internet users? PERCENTAGE OF TEXT READ According to a 2008 study by the Norman Nielsen group , the more information the pages contain, the more time Internet users spend there . page-visit-time-per-word-count Graphic source:


However, the time spent by Internet users on web pages is not only devoted to reading. Internet users spend part of their time understanding the layout, the navigation features and looking at the images . Result: only 20% of the words on a web page are read by Internet users INTERNET USERS ‘READING PATHS Although in the space of 20 years, Internet users still do not read web pages , the way they browse them has changed over time.

The arrival of s SERP pages , which present great diversity and richness of elements, in particular pushed the habits of readers . Today, we are able to define several reading behaviors . Here are the most common: The “lawn mower” model This model is so called because the reading direction takes the movements of a lawn mower  : the eye begins at the upper left corner, moves to the right, goes down on the line below, moves to the left, And so on. lawn-mower-outline Source:

Why Internet Users Spend So Little Time On Your Content?

This model of “lawn mower” is used in particular by Apple, which alternates blocks of text and images to encourage the eye to follow this movement . lawn mower model – example Apple-1Lawn mower reading model: the Apple example The F or E model This reading pattern is called “F” or “E”. The reader’s gaze adopts a movement similar to the shape of these letters.

This model appears above all on pages where the text content has no specific formatting ( bullet point, subtitles, etc.). Without reading these markers, the user focuses primarily on the words at the start line and up pag e . How do Internet users read – F Pattern (1) (1)Example of an E / F model For languages ​​that are read from left to right, the reading pattern in F is simply reversed: the eye stops above all on the right of the page. Pinball model The pinball model is one of the less linear play models .

Like a pinball ball, the eye bounces and lands on different elements without necessarily following a logical order . This particular reading model has developed with the richness and diversity of the information offered on SERP ( Search Engine Results Pages) , the search engine results pages . pinball play template – google serp pagepinball reading template – google – SERP page It is interesting to note that the SERP pages have also influenced the search behavior of Internet users , and at the same time, the way we design the pages of a website  :

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