After communicating earlier Nepal WhatsApp Number List focus on engaging content , Facebook is announcing various updates to its video monetization program . The social network takes the opportunity to deliver some good practices allowing creators to make the most of this program. Increasing monetization as you engage Facebook wants to adapt its monetization program in line with the engagement created by the distribution of videos. The more engagement a video creates, the more opportunities the creator has to monetize it. After implementing the integration of ads into videos longer than 5 minutes at the end of 2017, Facebook wants to “invest in new formats and tools designed to maximize payments for eligible videos that people enjoy
The social network has therefore updated features, such as Ad Break for example, now able to detect the ideal place to place an advertisement in a video. A pre-release brand safety check will also be available: it allows content partners to submit videos for pre-release monetization eligibility review, “to ensure the video will benefit from overall advertising opportunities. of its distribution ”. Facebook has also launched several feature tests, such as pre-rolling videos in search results or in a Page timeline, as well as a video preview format for ads before launching the full video in Watch. The revised monetization policy As part of these “efforts,” Facebook says it is “updating monetization eligibility standards as well as content rules for monetization .
Increasing Monetization As You Engage
The social network warns that the “repeated abuse could result in the total loss of access to monetization features.” Facebook is reviewing three main points concerning monetization policies: Massive Content Sharing and Deliveries : Content partners with paid arrangements for Pages to share video in a methodical and inorganic manner are now “no longer able to monetize views from third-party Pages.” Thus, behaviors favoring quality distribution and commitment will therefore be penalized. “This responds to our recent update to the branded content policy, prohibiting pages and profiles from accepting payment for sharing content they did not create,” Facebook says. Formats unsuitable for advertisements
video formats which “are not really video” such as static content or with very little movement will no longer be “intended for monetization”. “Users don’t expect to see ads in this format, and it’s not the type of content that advertisers want to deliver.” Poorly editorialized content will also be penalized. Any page that primarily streams videos from repurposed clips and other sources with poor editorialization doesn’t drive engagement as much as the pages that do, according to Facebook. “While we are not taking immediate enforcement action on this issue, we do want to signal content producers that this is a style of programming that we will be evaluating in more depth over the weeks and months to come.
The Revised Monetization Policy
come, to assess the level of distribution and monetization ”, completes the press release. 4 tips for building engagement on Facebook Facebook is also taking advantage of this press release to deliver some good practices intended to promote this commitment to video content. Build your audience on the Facebook platforms on which users search for content . The social network invites advertisers to create interaction outside of the Facebook news feed, such as pages, groups or in Watch. ” These places allow the public to interact in a meaningful way with each other to create a community around your content”, specifies the social network. Define and meet the creative expectations of spectators.
Facebook also encourages creators to promote videos that unite communities around “predictable” content, that is, shows serialized or with an expected format. “Audiences know what to expect with each new video and are more likely to come back and see more episodes. ” Have a regular broadcast frequency . Establishing a precise schedule for each video broadcast encourages audiences to watch the next episode when it’s due. “ Posting videos, photos or text messages helps keep your fans engaged between episodes and seasons, ” the statement adds. Involve spectators . Defining topics with your audience or interacting with those who comment on the content also promotes audience engagement with the show.