Following the scandal generated by Senegal WhatsApp Number List  Analytica affair , Facebook is developing a certification tool to obtain users’ consent before their data is used by marketers. This tool should also allow the social network to verify that advertisers only use this data for sending advertisements, to email addresses legitimately obtained with the consent of users. A tool integrated into Facebook’s personalized audiences program The tool will be integrated into Facebook’s personalized audience program, which allows advertisers to upload lists of customer data (such as email addresses, for example). Facebook then compares this data with its users, which allows advertisers to target individuals on the social network for advertising purposes.

With this new tool, marketers will need to ensure that the correct user consent has been obtained beforehand for the use of all uploaded data. Note that sharing of this data between corporate accounts will be prevented by Facebook. For its part, the social network will be able to verify that merchants only send advertisements to email addresses that have been obtained with the user’s consent. AMP launches a similar tool, to allow editors to implement user controls on AMP pages The open source AMP project seeks to give publishers and technology vendors tools to implement user controls on their AMP pages and support individual compliance requirements. Rudy Galfi, Product Manager for AMP, announced that a new component is currently under development, and will soon be available for integration into the AMP pages.

A Tool Integrated Into Facebook’s Personalized

This will make it easier for publishers to consider the review, choice and consent flows they feel are necessary for their websites. Features include the ability to express choices in user interface notices (via “accept” and “reject” semantics), and configuring AMP element behaviors in response to user choices.This process, often used by mobile games such as Farmville and Candy Crush, will no longer be possible from February 5, 2018. November 2017: Collaborative stories for groups and events The Messenger stories (Messenger Day) and those of the Facebook application merge: from now on, Facebook stories will also be visible in Messenger (and vice versa). Facebook also posts stories for groups and events. November 2017: Facebook cleans up and removes several big “buzz” pages Among the pages to disappear from the landscape are notably


Firerank, Le Petit Buzz, La Villa, or even 6Fun. The reason for these deletions? The use of prohibited practices such as Like Jacking or page merging. November 2017: Facebook launches Local, an application to discover local places and events To facilitate discovery, the social network is relaunching the Facebook Events application under another name, Facebook Local. For the moment, it is only available in the USA ( Local from Facebook on iOS , Facebook Local on Android ). November 2017: Facebook launches a chat plugin integrated into websites, suitable for e-commerce Facebook has just announced the launch of a new tool that will make Messenger’s place even more meaningful: a plugin to be installed on e-commerce sites. November 2017: The Facebook assistant “M” arrives in France In the wake of payment via Messenger,

Amp Launches A Similar Tool, To Allow

Send money to your friends with Facebook Messenger Facebook announces the deployment of payment via Messenger in France. Already available in the USA, this feature is arriving in France and in the United Kingdom. November 2017: Facebook Instant Articles: a monetization tab to easily activate ads A new format makes it possible to increase the remuneration of Instant Articles: “Recirculation Ads” (or “placement of advertisements in recirculation units” in good French). Until now, it was necessary to insert a piece of code in the article to activate this format, a tedious process, especially on a high volume of content. November 2017: The polls are back, with GIFs! Facebook (re) deploys a feature well known to community managers: surveys. In recent years, it was no longer possible to create polls on Facebook.

he social network announces that the messenger is now able to suggest a payment and perform other tasks, thanks to the arrival of the Facebook assistant on Messenger (M) November 2017: This is again possible, especially for Facebook pages. October 2017: New features for Facebook groups: welcome message, badges, statistics … Facebook continues its momentum in terms of the development of its communities. The firm is introducing new tools for groups, intended to better manage them and strengthen interactions between their members. October 2017: How Facebook Determines Which Posts to Show on the News Feed Facebook publishes an explanatory video on its algorithm as well as a page that references the guidelines to follow to maximize its chances of appearing in a good position in users’ news feed.

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