Note: the most effective tested site and that of the Elon Musk foundation with 0.009g of CO2 per page viewed but a very spartan design … Google PageSpeed Insights This practical tool created by Google allows you to obtain a precise analysis of the technical points to be corrected in order to optimize the display speed of a web page .
As a reminder, an unoptimized Argentina Phone Numbers List leads to a greater number of requests and a greater environmental footprint . pagespeed-insights The tested page is given an overall rating of 1 to 100. A distinction is made between the mobile and desktop versions. One of the advantages of Page Speed Insights is to offer both a report on the user experience and on the multiple technical points to be improved in order to reduce the loading time of the pages .
The color code allows you to quickly visualize the criteria that need to be optimized as a priority and those that meet the expectations of indexing robots and Internet users. Some good practices to limit the footprint of your website? The energy performance and carbon emissions are directly related to data transfers. Making a website more responsible comes down to finding solutions to make its use more efficient. Two main methods can be implemented.
Of Co2 Equivalent Released Into The Atmosphere
Reduce the weight of site pages Beyond the ecological aspect , this reduction has several advantages such as: the improved loading times , which improves the user experience and SEO, and reduced data consumption for consumers who only have access to limited connections (remote areas, mobile use, etc.). Some simple good practices can reduce the weight of the pages:
Write clean and efficient code ; Use CSS graphics and effects rather than JPEGs or GIFs images to compose your visual universe (the latter are considered very heavy); Download images at the correct scale rather than relying on the CMS to resize them; Compress files, images, videos to reduce weight without visible loss of quality; Avoid automatic playback of videos and leave the choice to the user to launch them; …
Reduce the number of pages loaded This method seems counterintuitive, but the results can prove beneficial to both the site administrator and the user. Some pages are not useful to users. So why keep them? Redundant content, high bounce rate … These pages have an ecological impact. Their bounce rate penalizes the natural referencing of the site on Google and forms an obstacle in the user’s journey. A site then has every interest in taking care of the way in which it delivers its content: avoid numerous pages with little information , streamline user journeys so that they can find the information they are looking for in fewer steps…
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The cart abandonment rate on e-commerce sites is 70%, or even 80% , on average (source: Baymard.com ) Concretely, this means q ue 3 guests 4 which adds nt at least one product to the cart , and have a priori intended to buy it, finally turned back. What then drives consumers to leave an e-commerce site at such an advanced stage in the purchasing process ?
In short, it s it is about delivering the same value while reducing the number of pages viewed and thus its environmental footprint . The first step in reducing your carbon footprint on the web is to measure the current state of affairs. It is very difficult to improve something without first estimating it. And until the emergence of recent tools, it was not easy for website developers to understand their impact on the environment .
Once this information is in your pocket, it is time to move on to the stage of improving what already exists, without starting from scratch. A set of small actions, once put together, make it possible to have a lasting ecological impact . Want to know more about web eco-design , we invite you to continue reading. Discover some examples of eco-designed sites !