xatis and KPMG have just put online a Vietnam WhatsApp Number List complete study on e-merchants in France. It looks at the profile of the French e-merchant, but also at the various challenges of the sector. Who is the e-merchant? According to Oxatis 80% of e-merchants are between 35 and 64 years old and 41% between 35 and 49 years old. People aged 50 to 64 are also throwing themselves into e-commerce: they are 39% of respondents (37% in 2017). E-commerce does not only concern large cities: 53% of VSE PME e-merchants are located in cities of less than 20,000 inhabitants. The 3 most represented sectors of activity in e-commerce are: Fashion and clothing:
11.89% Personal Services: 9.19% Beauty and well-being: 8.65% Multichannel: a strong stake 54% of e-merchants see e-commerce as an additional sales channel. Half of e-merchants see e-commerce as a way to retain customers and 65% of e-merchants see an impact of e-commerce on their physical stores. This increase in multichannel purchasing behavior makes the management of the activity more complex: 19% of entrepreneurs say they are aware of the difficulty of coordinating their multichannel sales strategy. The 3 operational brakes identified are: lack of time (39%), cost (36%), and the time required for profitability (35%). The use of social networks and online advertising Facebook is the most used social channel by e-merchants: 76% of respondents use it. In 2017 Instagram was used by 24% of respondents against 11% in 2016.
The Use Of Social Networks And Online Advertising
A very significant progression of this channel which becomes the second most used social network. Twitter is 3rd with 19% of respondents. Facebook has a real business stake: 33% of users of these networks believe that Facebook accounts for more than 5% of their turnover. Only 9% and 8% of users consider the impact of Twitter and LinkedIn to be visible on turnover. These 2 networks are not acquisition channels for e-commerce. Blogs are still present: 24% of e-merchants consider the use of a blog as “overall” positive for the turnover. We notice strong disparities in use according to age: 42% of young e-merchants use Instagram against only 17% of those aged 50 to 64.
The use of Google AdWords stagnates: 41% of e-merchants use Google’s paid tools. 28% of e-merchants use Facebook Ads, 70% of Facebook Ads users perceive the tool as an opportunity to develop their turnover. A sector that generates employment E-commerce is a dynamic sector: 18% of respondents say they have hired at least one employee in 2017. All French e-commerce sites generated 49,000 jobs in 2017, and they could create 56,000 in 2018. This figure represents 28% of market job creations in 2018 forecast by INSEE. These jobs are not precarious jobs: in 2017, 40% of respondents recruited salespeople, 25% digital marketing profiles. The study covers 2,100 e-merchants surveyed between November 22, 2017 and December 22, 2017. The figures, methodology, and data collection have been audited and validated by KPMG
Multichannel: A Strong Stake
The full survey is available on the Oxatis website . If an inconsistent value is entered, the following message is displayed. Group the rows in Excel (calculation of subtotal etc.) Grouping rows improves the readability of a table in Excel. In the example below, we have for example grouped the Grammar and Spelling lines under the French line , since these are subjects related to French. All you have to do is select the secondary lines, then click on Group ( Data tab ). You can also ungroup the rows or calculate a subtotal. Convert an Excel file to PDF Saving as PDF is not just for Word documents! You can also turn an Excel table into a PDF document. But it all depends on your version of Microsoft Excel:
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