It’s not just about putting products for sale on the internet. From classic business models to the most innovative, find the economic model that suits you! The health crisis linked to COVID-19 has radically changed our consumption habits. Physical stores have closed. The e-commerce was then revealed to be a salvation for many traders.
SMEs absent on the web are forced Pakistan Phone Number List shut down, so good that the government is offering financial assistance to traders to go digital. E-commerce has long been considered a business model in itself. It was then the business model of selling products online, as opposed to traditional physical store sales. Electronic commerce has become so democratized that to consider it a business model is rather simplistic.
The evolution of e-commerce, and now the COVID crisis, have given birth to all kinds of e-commerce business models, from the most famous and widespread to the most innovative ! What are the new and most common business models ? What are the particularities of each? Feel free to c opies our article: Create or redesign an e-commerce site: the essentials for a successful project “Classic” business models in e-commerce We can easily distinguish 4 major business models that I would qualify as “classic”.
B2C (Business to Customer) B2C is the most famous e-commerce business model . It is the traditional online sales model: the company sells its products or services online to individuals. There are many B2C e-commerce sites: La redoute, Private Sales (Veepee), Wish, Fnac.com… business model example – B2C ecommerce site – fnac B2B (Business to Business It is customary to think that the customer is always the consumer and the company its supplier. This is indeed the case in B2C as indicated above. And yet, the consumer is not always taken into account.
There Isn’t Just One Way To Do E-commerce!
The Model B 2 B focuses on providing products or services of a company to another . In most cases it is a question of an exchange of raw materials . It can be supplies of equipment or materials, office furniture, software … This model also covers a multitude of online business-to-business services : advertising, call centers, web design, security, research and development …
In B2C, the customer, if he likes a product, buys it immediately (or almost). In B2B, the average sales cycle is longer , in particular because the amount of transactions is significantly higher. While in B2C, the customer directly purchases the product at the indicated price, the B2B customer may be called upon to negotiate. This management of different prices for the same product is the major difference between B2C and B2B e-commerce business models. Here is an example of a B2B e-commerce site:
La Plateforme du Bâtiment, an Adimeo project ! example B2B e-commerce site – the building platform C2C (Customer to Customer) C2C is the e-commerce business model for individuals to individuals . These are mainly auctions or classifieds. B2C sites allow customers to buy, sell, or even trade, items through dedicated platforms. In return, the site receives a commission to cover its operating costs. Vinted is a perfect example of C2C sites. “Sell what you no longer wear!”
The slogan is perfectly clear: the platform allows you to sell and buy clothes and other fashion items (and more recently, books or decoration). c2c business model example – vinted C2B (Customer to Business) The C2B is a not very intuitive model . The practice of C2B has however exploded in recent years. Digital technology and the arrival of social networks and influencers have completely turned traditional models upside down.
From The Most Classic To The Most Innovative
End users are now creating products or services for businesses . The “consumer” is then placed at the heart of the sales channel. Through his presence on social networks and his degree of influence, he participates in the sale or promotion of a product or service . In return, he benefits from direct payment or free (or reduced-price) items. Thus, a person active on social networks (and who preferably has thousands of subscribers) can share their use or feedback on a product and promote it to a new audience. The influencer publishes a video, a visual, an opinion on a product against payment for the number of clicks on the publication.
Far from influencers, we can cite the example of the Adobe Stock site (formerly Fotolia) to illustrate the C2B model. This is a photo exchange website . Professionals buy royalty-free images from Adobe Stock uploaded by photographers, especially amateurs. c2b business model – Adobe Stock example New business models in e-commerce Uses in e-commerce have evolved and the competition is increasingly fierce. To “make a fortune” on the web, you have to innovate! Marketplaces Of the 15 most visited merchant sites in France, 10 are marketplaces.
This model has totally revolutionized e-commerce. The marketplace is a tripartite business model . The marketplace customer is not the end buyer. The customer is in fact the seller who exhibits his products on the platform. The challenge for the marketplace is not to attract the end customer but to recruit salespeople capable of ensuring a qualitative , attractive and sufficiently substantial offer . Instinctively, when we hear “marketplace”, we think of Ebay or Amazon.