At a time when selling online is no longer an option but a necessity, how to find a place on the web and set up a successful E-commerce project? How to differentiate yourself from the competition? What steps should you follow to redesign / create an e-commerce site? Fill up on advice and guarantee the success of your e-commerce project! 38.8 million French people buy on the internet!
This represents 87.5% of Hong Kong Phone Number List users ( FEVAD 2019 study ) All studies and surveys point to the increase in the number of online purchases from one year to the next. E-commerce is taking an increasingly prominent place in consumption habits and to this are added mixed practices where digital is a step in a purchasing journey . The COVID health crisis has significantly accelerated the trend, both for BtoC and BtoB.
If health restrictions have considerably degraded the activity of many traders, they have also allowed the emergence and expansion of many different purchasing, consumption and delivery practices. However, the diversity of practices, techniques, implementation strategies, logistics management, referencing (…) and user requirements in terms of ergonomics and efficiency considerably complicate the task of the e-merchant. Here in this article are some keys to redesign or create a remarkable, efficient and business-generating e-commerce site.
How To Differentiate Yourself From The Competition?
IN THE SUMMARY OF THIS FILE The main steps to follow for your e-commerce site project : 1. Choose a business model 2. Define your marketing strategy 3. Choose delivery methods 4. Plan stock management 5. Choose a technical solution 6. Choose a payment method 7. Prepare specifications How to guarantee a remarkable customer experience? 1.
Optimize the customer experience 2. Take care of the product catalog and product sheets 3. Build trust in your e-commerce site 4. Bet on the mobile The main steps to follow for your e-commerce site project 1. Define your e-commerce business model It is essential to choose the right e-commerce business model , the one that suits your industry, the objectives of the project, your targets and the capacities of the company.
The evolution of uses, practices, user needs (…) has given rise to a large number of different business models. Among these we find: marketplaces, subscription / box, dropshipping, the wholesale purchase of products from a wholesaler and resale individually, the mono-product the make-on-demand, … To properly define, structure and organize your e-commerce business model, you have to ask yourself several questions.
The company been able to: manage, store a large stock? invest from launch (purchase of raw materials or stock)? offer a strong single product (single-product model)? create a recurring need (subscription / box model)? … The business model canvas is an excellent tool for defining the positioning of your business model .
How To Find A Place In E-commerce?
It is a matrix to be completed with the economic elements such as the financing of the company, the target customers, the key activities, the value proposition, the partners, the cost structure … business model canvas – Bpi example Canvas business model model – Source BPI 2. Define your e-commerce acquisition strategy The first challenge of an e-commerce site lies in its ability to attract visitors and potential customers .
It is a question of capturing qualified traffic which corresponds to the intended target. It is therefore necessary to define a customer acquisition strategy . First of all, you have to clearly identify who your targets are . Identifying your users, their needs, what leads them to order from you, and their possible constraints and frustrations allows you to understand what the levers of acquisition are.
This acquisition is based in particular on: your natural referencing (SEO); your affiliate strategy (other sites promote your products / services); your paid acquisition strategy (SEA + SEM); Your social media strategy. Natural referencing (SEO) in e-commerce The SEO is the most complex the lever but also the most efficient in terms of ROI. This is a long-term subject, which must be addressed from the start of the project and to which constant attention must be paid.
The 3 SEO levers for your e-commerce project: # 1. The technical optimization of your website. Google (and others) are able to understand product descriptions, brands and can correctly index the products offered. The challenge is to produce an indexable technical code using good HTML tags, correctly positioned titles, a complete site map, and in particular to use anything that can enhance the product sheets.