A striking part of this demand-oriented and people-oriented marketing is the target group. The clear target group is Dutch people, but this is not enough. With their approach, Arjan and David know how to address the essence of large groups of people who are specifically looking for keys to experience more happiness in their lives. These people are often already working on issues related to meaning, happiness and personal development. The target group is very large, but very segmented: it is by no means just highly educated people in their twenties and thirties.
With their communication Arjan and David focus on the generic questions that we as humans are all concerned with: what does happiness mean? What is happiness? What does this mean to you? And how can you shape this in different areas of your life? Hereby they bring back their well-known four pillars. They then work with an activating communication strategy in which you see the core of positive psychology: being allowed to be human with ups and downs, but working with what is possible, what is present in you in terms of potential to experience as much happiness as possible. What you need is inspiration, practical tips and insights. And contact with others who are also working on these things. That’s what 365 Days of Success offers you.
Brand personality: real people with their own interests and qualities reach real people
An important part of the marketing strategy is that Arjan and David are the inspirators and the personification of the brand. Wherever you see 365 degrees, it is mainly Arjan and David who are the banners of the mission. Sometimes subtly with quotes incorporated in communication expressions, but often they are really the people who, for example, are the discussion leaders at various events. This is important: the DNA of the organization is Arjan and David. And their target groups experience that there is hardly any distance between them and the founders. What binds us together is that we are all people who are looking for Australia School Email Lists happiness in our lives. Arjan and David convey this time and again.
Arjan and David specialize in their own areas of interest and are therefore the promoters of a specific offer of 365 Days Successful. They form together with DNA, but they are both unique pillars in the organization’s portfolio. They also convey that it is good to choose what you like: they are very honest in the fact that they do not always share each other’s specific interests, but they do enjoy the role that the parts play in achieving their mission. . That is a strength: working with each other’s qualities and interests and using and deploying them.
What you can learn from Arjan and David
. You experience motivation because you do what you believe in, which has meaning for you. You contribute to the world by doing what you believe in.