The news surprised a lot when it Finland WhatsApp Number List  BuzzFeed France is going to close its doors. This decision stems from the management’s new strategy aimed at fundamentally reorganizing the company, whether on the business side or on the human side. Paradoxically, BuzzFeed hires around forty people to support the change, while separating from the French team and its 14 journalists. The end of the French adventure BuzzfFed arrived in France in 2013, and quickly got noticed. We were expecting “Ranking of the 10 cutest cats”, we will also have had quality investigation. The media always had a very fair view on the web, and benefited from the work of recognized journalists. We will remember, for example, an investigation of Benjamin Lemaire who had made a lot of noise when it came out.

Not sure that another medium is capable of dealing with this kind of subject … This closure can be understood in several ways. First of all, there is the cost of an editorial team that did not have a network… As advertisers, we have already tried to work with them, but it was impossible to make sponsored content with the French channel. On the other hand, it was quite possible to work with Topito, Konbini or MinuteBuzz on this same niche of “media with a strong social presence”. BuzzFeed’s European network is located in London and centralizes all requests from advertisers. A complex operation which prevents taking into account the specificities of local advertisers. The end of a diffusion and monetization model Another significant event, and which will severely impact the press in general: dependence on platforms.

The End Of The French Adventure

. Despite attempts at diversification (on Twitch for example) BuzzFeed and others are intrinsically hyper-dependent on Facebook. With the recent changes in the algorithm, the media suffer from a strong visibility deficit. Another problem: BuzzFeed relied on platforms to deliver advertising and monetize its content. Facebook Instant Articles once seemed to be an excellent solution for this, before being gradually abandoned by the press in general, because they are not very remunerative… Ditto for YouTube monetization which totally depends on the platform’s remuneration policy for creators. Remuneration which is increasingly low … This state of affairs is quite hopeless as Buzzfeed has been erected as a model of web monetization for the media. We realize that this pure-player is ultimately facing the same issues as the classic newspapers.


BuzzFeed, which employs 1450 people, is in fact in the process of reorganization, and in the process of changing its Business Model. The medium is in the process of moving from a native monetization strategy that is expensive to implement, to programmatic monetization, which is easier to set up, and easier to buy on the advertiser side. We can finally wonder if BuzzFeed had a real place in the French market. Its closure made noise on Twitter, but we can not say that it mobilized the crowds … BuzzFeed was trapped between a serious “News” line, but much less developed than a traditional media, and “Top 10” articles , “Food”, “You’re under 30 if

The End Of A Diffusion And Monetization Model

without added value, and available from many other media. BuzzFeed France’s “inclusive” editorial line was also a feature, but it is clear that this is not a general public and unifying positioning. For more information on this closure, see this article in Le Monde , and the analyzes of Recode and Digiday .There is room for these web technicians with admittedly more modest qualifications but with skills and competences more and more demanded by companies. Once out of these training courses, learners regularly move on to higher education courses to perfect their skills.

AXA Atout Coeur also offers a “skills sponsorship” action, where volunteers are offered to be seconded for a certain time to a collaborative structure. Finally, the “solidarity experience” program allows an employee at the start of their career to be seconded for 4 weeks to an association. In mid-career, the duration is from 1 to 6 months, consecutive or not. At the end of a career, a transition to retirement activity is offered with a period of 6 to 36 months. During these periods of solidarity experience, employees retain all of their salary and all of their paid vacation, all of the incentives linked to their employment contract and the social benefits of their contract.

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