“choice of delivery” step, then to payment. In a few clicks, the order is placed ! 4. Shorten the control tunnel The good UX designers the know: long process and complex are the enemy of the user experience . Multiplying the steps in the order tunnel is not a good strategy. The customer only needs one click to leave the site !

The control tunnel , and Austria Phone Numbers List  the stages of payment , must be optimized . It is strongly recommended to: Eliminate unnecessary pages and elements , Reduce the number of steps to the strict minimum , Reduce the number of fields to be completed , … 5. Build trust at the time of payment The payment stage is undoubtedly the most sensitive . For the consumer, this is the fateful step. He is about to definitively validate his order .

There are requirements sharp , especially in terms of security of the transaction . P our the ‘ e-retailer stake is colossal. If the user is not satisfied with this last step , his perception overall user experience is tainted (a even when she was satisfactory until then .. . ) . It is in a way the last memory he has of the e-commerce site visited and therefore the most striking .

This Is The Case For The Furniture / Decoration

This is called the “ peak end point ” in UX design. To build trust, you need to include: D es badge s / label s security D es information on returns, D es warranty information, D ‘access to legal information , Means of contact, … Many visitors abandon their shopping cart if they cannot use their preferred payment method . It is advisable to offer several means of payment , especially if the e-commerce site is intended for an international audience.


For the little info, Paypal is the second preferred online payment solution for mobile users , after the bank card. Save cart The user has just added a product to the cart and for some unknown reason leaves the page ( bad handling or lack of time to finalize the order) … All is not lost ! At least, if the basket backup is offered . The consumer, when he returns to the site, finds his basket and can pick up his order where he left it . 7.

Avoid distractions In general, experts and UX marketeu r s recommended to remove distractions elements for the conversion : landing pages, forms, tunnels shopping … In the example below Amazon has effectively removed any distraction from the checkout tunnel. The navigation menu and the footer have been removed . There are also no recommendations for other products. All the conditions are met for the visitor to focus exclusively on the order he is placing. Distraction-Free Order Tunnel – Example from Amazon 8.

Example Of Alinea The Visitor Can

Optimize the mobile version of e-commerce sites Remember, 70% of the baskets so nt abandoned before confirming the purchase . In terms of mobile shopping, it’s worse! The mobile cart abandonment rate is around 85% ! Providing a “ mobile friendly ” shopping experience is essential. Here are some points of attention to take into account: Opt for simple and natural navigation , Facilitate the entry of contact and banking details on mobile (p revise the automatic display of a numeric keypad ),

And more generally, optimize Responsive Web Design ! 9. Relaunch abandoned baskets Whoever has never received a reminder by email after a cart abandonment raise their hand … Nobody? Take the example of the clothing brand JULES which does not hesitate to follow up by email to users and several times ! The e- mails subject to incentives , personalized e- mails, the contents of the basket are recalled in the body of the e-mail .

U n CTA (call-to-share) to easily find the entire basket without having to make further manipulations on the site: Two basket reminders by email one day apart – Example of Jules JULESmarketCart relaunch email – Jules example Here, another example of a shopping cart by email from the OMC brand : e-commerce shopping cart relaunch – dOMC exampleRelaunch of e-commerce shopping cart – Example of OMC 10. One last tip: test the design choices!

Leave a Reply

Your email address will not be published.