But contrary to what many managers and CEOs might think, the process is a combination of art and science. In a perfect world, all you need to do is make a list of topics, prepare all the articles one by one, and post them on your corporate blog. If only things were that simple! Starting a business blog isn’t always easy, but you don’t have to lose Denmark Email List over it. Want to start a really effective blog that drives traffic to your site ? Here are five mistakes to avoid at all costs. You have just composed a press release which you are sure can only cause a sensation. Why not put it on your blog, quickly, well done? Stop there! Of course, nothing prevents you from mentioning your business or even highlighting its successes.

But your blog should be reserved for content that your readers will find useful in their own lives. For example, a tech company will garner a much more engaged audience through an article about future industry trends than through a standard press release listing new hires. If a story deserves coverage but offers information of little value to the reader, play it safe by sending it to the press. 2) ignore personality Sure, the internet is full of entertaining and interesting content, but for every blog post that fits that description, there is a mountain of deadly boring articles to skim. Scoop: nobody wants to read soporific texts. Usually, it is not the subject that is the problem, but the voice.

 

Use Your Blog As A Press Center

Industrial pipes and hoses can be made interesting by incorporating just the right amount of personality into the content, while even interesting topics will be ineffective if you talk about them monotonously. Confused about how to give your blog a unique voice? Follow these tips: Use humor : humor sells. If you don’t know how to go about being funny, at least manage to laugh. Stand out from the crowd : Read as many boring blog posts as you can to get a feel for what not to write about. Simplify your language : around 22% of French adults have low literacy scores. Your blog is no exception to the rule. So be sure to use simple wording that gets straight to the point. Emphasize your brand identity : While language is important, so is the visual appeal.

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Your business needs an effective professional logo . Display it prominently on your blog to enhance your brand identity. 3) Post irregularly One of the first questions many managers and CEOs ask themselves when learning about starting a business blog is how often you need to post. There is no one perfect template and one answer that applies to all scenarios, but there is one thing virtually all experts agree on: Regularity is essential to a successful blog. That doesn’t mean you have to post five articles a week, but it does require you to set a schedule and do your best to stick to it. Need some advice? Start smoothly: If you are just starting out, start with one article per week.

 

Offer Unnecessary Content

Think about the future: maybe you want to get to 2 or 3 articles per week, but do you have enough relevant topics to cover? Delegate: If you don’t have time to write articles, chances are you won’t. Assign the task to someone available. You can be sure that for every piece of useful content on the web, there are at least 1,000 that contribute little. The bottom line is that the content you post on your blog should speak for your business. If its reading is boring and of no use, your readers will never come back to read your subsequent articles. Developing an editorial calendar takes time and requires thought, but is essential to the success of your blog. What to write about?

Here are some ideas: Identify the problem: what brings readers to your blog? What problem (s) are they trying to solve? Offer a solution: Structure your blog posts in such a way that readers can derive the solution to the problem (s) you have discovered, whether or not it relates to the products and the products. your business services. Think of a multi-part series: Writing multiple articles that are part of a single series that dig into a topic can be very helpful and effective in attracting traffic. 5) put a point to the conversation Everyone knows that the “comments” section of articles covering hot current topics can be filled with nightmarish responses and therefore best avoided.

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