Are you wondering about your bounce rate and want to better analyze it to correct it? Call on a digital agency so that it can perform a digital audit and suggest effective solutions. bounce rate calculation What is the bounce rate? Your statistical analysis tool Indian Email List a bounce when a visitor immediately leaves your site after viewing the page they entered without crawling other pages or clicking any links. It can ‘bounce back’ in different ways: by going to the link on a page on a different website, by clicking on the “back” button of your browser, by closing the navigation window by typing another url or keyword in the search bar. Bounce rate is useful for measuring visitor satisfaction and can be calculated at the level of your website or at the level of a page of your website.

To estimate it at the level of a page, over a given period, the following operation is carried out: Number of sessions with a bounce recorded on this page / Total number of sessions on this page . To calculate it for your site, we perform the following calculation: Number of visitors seeing only one page of the site / Number of visits to the entire site How to interpret the bounce rate of a website? Is a high bounce rate significant of a major problem on your website? Well the answer is no. Like any indicator, this one must be interpreted according to the context.

 

Drive Visitors To Other Pages Of Your Website

Indeed, if an Internet user leaves your site, it is either because the content was not relevant to his request or, conversely, because the Internet user immediately found the information he was looking for. According to a study carried out by KISSmetrics, here are the average bounce rates according to the different types of site: Average bounce rate Simple home page Content Site 40% -60% Service sites 10% -30% Lead generator It should be noted that a bounce rate between 30 and 50% is quite good, and rare are those who have one lower than 25%. The Brafton agency found that the average bounce rate is 58.18%. Nonetheless, their research has shown that bounce rates are higher for B2B companies than for B2C companies.

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It is therefore relevant to refine the analysis of the bounce rate of your site by answering the following questions: Which channels generate the most bounce rates? How has my bounce rate changed over time? What is the bounce rate on my home page? How to decrease the bounce rate of my website? A 0% bounce rate is unrealistic, but it’s important to make sure your pages are optimized. You can take action on the following to improve your bounce rate: RETHINK YOUR WEBSITE DESIGN It must be visually appealing and reassuring. Use a visible and convenient menu.

 

Why Watch Your Bounce Rate?

This is the fundamental element of your website and allows Internet users to quickly access the content they are looking for. Integrate links between the different pages of your site, this facilitates navigation and invites the visitor to discover other pages more easily. IMPROVE THE READABILITY OF YOUR CONTENT Use titles and captions to organize your pages. Use short sentences and bulleted lists. OPTIMIZE YOUR CALL-TO-ACTION (CTA) BUTTONS Don’t use more than 3 CTAs per page. One of them will be the main one and the others will be secondary. REDUCE THE LOADING TIME OF YOUR PAGES 40% of Internet users abandon a site that does not load three seconds after being launched.

To reduce this loading time, many tips exist such as compressing your images for example. THINK ABOUT THE RESPONSIVE DESIGN OF YOUR WEBSITE The display of a page on your site must automatically adapt to the size of the screen of the terminal reading it. USE POP-UP TYPE MOVING PARTS OR IMAGE CAROUSELS SPARINGLY Their excessive use negatively impacts the user experience. WORK ON YOUR META-DESCRIPTION AND TITLE TAGS They must be in line with the expectations of Internet users and what you offer. ELIMINATE ANY TECHNICAL ERRORS ON YOUR WEBSITE Hunt for 404 errors and verify that all of your internal and external links are working properly.

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