Is your company or brand active on one or more social media platforms? Chances are you’ll reply with Facebook, Instagram, LinkedIn, and maybe Twitter. Does your organization already use Pinterest? If the answer is no, then this summer is a good time to dig in and get started. We share 7 reasons why you should definitely give Pinterest a shot.

Erm…Pinterest?

For the readers among us who are not yet familiar with the platform, it is good to briefly explain what the platform is exactly. Pinterest is a social media channel that has been around for over 10 years. Users collect visual content on various themes and topics on their online bulletin board. A Hospital Mailing Lists user can save images (also known as Pins) in boards to collect interesting and inspiring images for him/her.

Hospital Mailing Lists

7 reasons why Pinterest is relevant to you

Now that you know a little about the principle of the platform, you may not yet be convinced that this social media platform can be interesting for your organization. Yet this can be the case, for both B2B and B2C organizations. Salesforce developed the infographic below in which they list a number of arguments to give Pinterest a chance.

One of the reasons they mention is driving more traffic to your website. Because you can think of Pinterest as a visual search engine. When a user views an image, they are a mouse click away from the original file on the web page where it was once placed. And Google catches those links behind the scenes. If someone posts an image of your website on their Pinterest boards, there is a very good chance that it will be posted more often on other users’ Pinterest boards. Because more than three quarters of the pins are repins. On average, a pin is repinned about ten times on the platform.

Curious about all the arguments why you should get started with the Pinterest platform? Then scroll down to view the infographic. Click on the image for a larger copy

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