A pitfall when writing long texts? Use too few signal words and reference words. Signal words indicate connections between sentences, for example ‘therefore’. Reference words point to another part of the sentence. Think of words like this, that, this, that, and what. Marlous ten Berge shares a handy tip for this in her article with tips for more structure in your text :
Make sure that every sentence contains a signal and/or reference word. Isn’t that the case? Then there may be a ‘gap’ in your text and the structure is not quite right. – Marlous ten Berge
Complicated or boring texts
Are you going to write a text about a boring subject? Then it is difficult to keep the text ‘juicy’ . Bente Schreurs knows this better than anyone, because she regularly writes about dry food. Her tip: save difficult words for later. Never start an article or video with a difficult term and its explanation. You will immediately lose a large part of your readers. First withdraw them from your article, and then introduce new or difficult concepts.
Writing your text at B1 level is a useful guideline to avoid or explain difficult concepts. Keep in mind that not everyone understands B1 level . Don’t use terms to scatter (or to appear ‘smart’). You R&D Directors Email Lists seem dumber when you use difficult words.
One more time:
Content marketing & storytelling
Is content marketing too complex? Or is it actually very simple and we make it difficult ourselves? We all know that only with valuable, relevant and consistent content you can make a strong connection between audience and brand. So why are we still busy feeding the ‘nontent monster’, as Cor Hospes and Koen Denolf call it?
Content marketing is one of the most important means of building loyalty with your customer. But that doesn’t mean that ‘the more, the better’ is the correct statement for this field. Marketers spend an average of 82% of their time creating content. “That is disturbed and completely untenable,” said Bouke Vlierhuis .
Often more content is put on the content planning than is actually created. And the content that is created is not fully utilized. Cause? Lack of time, usually because you have filled the schedule yourself. Shame!