A misunderstanding about copywriters? ‘A copywriter writes flawless Dutch.’ According to Nicol Tadema , this is simply not true, for 2 reasons:

  1. Many copywriters are deliberately incompetent when it comes to following writing rules. And so copywriters occasionally make deliberate spelling mistakes. Or do they start a sentence with ‘and’, ‘because’ or ‘because’. Sometimes that just benefits the conversion. In the field of copywriting, therefore, anything is possible.
  2. A rock-solid copywriter can do magic with words. So an average copywriter easily spoons up all kinds of spells. Language rules? The copywriter often does not know this through and through. Let alone being a language purist. And you don’t have to. As long as he knows a very good proofreader who checks the created copy so that every text goes to the client without errors.

Now I would like to add to these tips from Nicol Tadema myself that it is not grammatically wrong to start a sentence with and, because, but or because. This is a matter of taste and a trade-off that you make with a view to the flow of your piece. Is it a business item? Then it is advisable not to start a sentence with one of these words. This appears more informal to the reader.

Please note : use the wordiously! Using these 2 words can cause unwanted side effects. But, are you using them properly? Then you can play your readers hard, in a positive way.

Check yourself for sneaky words

Every writerself have 2: of course and therefore. So, chances are, of course, you’ve come across these words a few times in this article. An important lesson I learned during the Creative Online Writing Training : be aware of your own catchphrases and read your texts accordingly. Or share Quality Directors Email Lists your catchphrases with your counter reader.

It is ‘of course’ not a disaster if these words are occasionally used, but it should not be noticed. What kind of words are we talking abohares a few:

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  • however

Do you catch yourself too often with these words, and not sure how to get rid of them? d look for an alternative.

Passive language

Are you a passive writer? Watch out for ‘become’, ‘are’ and past participles. The ‘worst’ sentence I’ve ever come across in a text?

  • “The phones will 

Tip : finished with your text? Then use Ctrl + F to see how often these words appear in your text. To make a passive sentence active, it helps to ask yourself: ‘by whom?’ The answer to the question is the subject you can use for your active sentence.

  • You will be contacted within 3 days.
  • I will contact you within 3 days.

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